Reports - Page 7

A collection of posts on Reports

ReportsFeb 5, 2014
Buffer January Update: $3,900,000 run rate, 1,320,813 users

I’m delighted to share a strong update for our first month of the new year. I wanted to take a second and publish the email I just sent to our investors this morning. I hope you enjoy the insights into what we’ve been working on at Buffer in the last month and the results we’re seeing. I’d love to hear from you in the comments if you have any thoughts or questions about what we’re up to! If you want to read about how December went, you can take a look here [https://buffer.com/resources/buffer-d

ReportsFeb 5, 2014
The January Engineering Report at Buffer: Growing the Team, Security Changes, Hiring and more

As you may know, transparency is one of the key values at Buffer.  We’re striving to be fully open about how Buffer and how our happiness team is doing.  As we’ve finished the first month of 2014, I’m happy to introduce the first monthly Engineering Report at Buffer!Let’s start off with a brief summary: * We had 355 people apply for engineering positions at Buffer * 2 new engineers joined the team and 2 more offers were made * We launched 1 new Open Source project with Share.JS * There were

ReportsFeb 3, 2014
How Buffer’s blog developed in January: 654,126 Uniques, 18,497 Email Subscribers

January has been an incredibly exciting month for the Buffer blog. We managed to increase our overall traffic by 32.6% compared to December. We expanded the team and we’re working more closely with the growth team to make the blog more data-driven. Let’s dig into the details! :) Quick summary In January, we had 654,126 Unique visitors (32.6% growth over December). There were 839,846 total visits, resulting in 1,061,032 page views. We had a total 59 Buffer for Business trial starts resulting

ReportsFeb 1, 2014
The January Engineering Report at Buffer: The first one! Looking forward to a great 2014

As you may know, transparency is one of the key values at Buffer.  We’re striving to be fully open about how Buffer and how our happiness team is doing.  As we’ve finished the first month of 2014, I’m happy to introduce the first monthly Engineering Report at Buffer! Engineering Goals One of the first things Joel and I did at the start of this month was reflect back on how 2013 went and set down some key goals for 2014.   At a high level, here are the most important ones. Transparency As a

ReportsJan 24, 2014
The December Happiness Report at Buffer: New Focus on Monthly goals and 2013 in Review

I just hit send on the following email to the Buffer team to give them a glimpse into what the Happiness Team worked on and achieved in December! Hi guys! December was an awesome month of focused efforts on goals, syncing up as a team and individually a lot more, and some personal bests. Here are the highlights. 1. We launched LiveChat! On December 18th, we launched “live chat” as our third tool (with Olark). In order to learn as much as possible as fast as possible, we kicked off with no set

ReportsJan 21, 2014
Two more Happiness Heroes join the Buffer team: Mary and Adam

I am thrilled to share that Mary Jantsch and Adam Farmer have both recently completed their Buffer Bootcamps and have accepted offers to come on board with us as official, full-time team members. These two have made such a massive difference at Buffer that we can barely imagine life without them now. Here’s a bit of background on each. Mary is from Spokane, Washington. (This means she spends most of her time on the West Coast,

ReportsJan 16, 2014
The Buffer Awesome Plan Report for December 2013: $178,792 Revenue and 2.7% Growth

Here is a first for a report we’ve never done before. We started publishing our Buffer for Business metrics for a few months now, however we’ve not done this for the Buffer Awesome Plan (our $10/mo, more consumer focused pricing plan). This is by far also still making up the biggest chunk of our monthly revenues, at roughly 76% coming from the Aweso

ReportsJan 9, 2014
How did Buffer for Business do in December 2013: 156% revenue growth, 222% user growth

We’ve had one of the most exciting months for Buffer for Business . In it’s first month of public launch, which we’ve been lucky to have seen received so well , Buffer for Business already grabbed 23.9% of total Buffer revenue and all other metrics have also grown substantially. Here is an insight in all our numbers

ReportsJan 7, 2014
Buffer December Update: $2,819,000 run rate, 1,249,000 users

Another exciting month (and year!) has come to an end at Buffer and I wanted to take a moment to share the latest update I have just sent this evening to all our investors. I hope you enjoy reading the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! If you want to know how November went, you can take a look here [https://buffer.com/resources/buffer-november-update-2347000

ReportsJan 6, 2014
Buffer blog stats and ideas for December 2013: 493,253 Uniques, 16,518 Email Subscribers

It’s been a very interesting month for the Buffer blog in December, 2013. We’ve  made a few changes to the content we publish, how we work as a team and are hiring a new content crafter right now. Let’s dig into some of the most exciting things happening: Quick Summary In December we had 493,253 unique visitors, a little less than in November. Overall, that’s been an interesting trend to observe, which we’ve documented a bi

ReportsDec 15, 2013
Åsa, Andy and Colin are now Senior members of the Buffer team

I wanted to just write a brief post to share a team change we’ve decided to make here at Buffer. I chatted recently with Carolyn and Sunil and they both expressed that Åsa, Andy and Colin have crushed it in recent months and have been super loyal to Buffer during good times and tougher times. I completely agreed and think that Åsa, Andy and Colin have been incredible examples of the Buffer culture and of the volume of work which can be done. In addition, Andy and Colin have always upheld the c

ReportsDec 8, 2013
How much revenue did Buffer for Business generate in November?

In November, we’ve seen some interesting developments for Buffer for Business . I’ve recently sent this email to the whole team and also included some thoughts and projections for the next month. I hope you’ll find them interesting! For reference, here are last month’s numbers . Revenue Monthly Recurring Revenue from June & July : $2100Monthly R

ReportsDec 5, 2013
Buffer November Update: $2,347,000 run rate, 1,189,000 users

Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! If you want to know how October went, you can take a look here . Traction update * New users: 66,000 (Total: 1,18

ReportsDec 4, 2013
What we have learned about weekends and how fast to hire: The November 2013 Buffer Happiness Report

I just hit send on an email to the Buffer team with all of the numbers and trends for November. November was super exciting as we were still recovering from the October hack, and we brought on 2 really talented new heroes. Here’s the full report! :) Statistics: Emails via Help Scout : Customers helped: 4,614 (a 21% decrease from October) Total Email Replies sent: 6,855 (a 22% decrease from October) Note: this month stays on the trend of a general increase from mont

ReportsDec 3, 2013
End-of-year planning for the Buffer blog and our most recent stats

Quick Summary In November we had 529,184 unique visitors, a little less than in October. We published the same number of posts (15), and had 3 times as many posts republished elsewhere. How did the blog do overall? * Total uniques: 529,184 (-3% from Oct) * Total posts published: 15 (10 in-house, 5 guest posts) * Total posts republished: 12 (TheNextWeb, Lifehacker, Fast Company, Huffington Post, Business Insider) * Top 3 referral sites: Facebook (70,173 uniques), Fast Company (12,596),

ReportsNov 22, 2013
Kicking Buffer into a higher gear: Leo is COO

My co-founder Leo has had quite a few different roles throughout the lifetime of Buffer, and he’s had a large impact on lots of different areas. Until now Leo’s title has been CMO, however he’s working in the trenches of business, on marketing with Belle, as well as doing BD and also admin tasks (like organizing the retreat!). Looking backwards, his real strength has always been in getting things done and moving things forward, regardless of which area of Buffer. We

ReportsNov 9, 2013
How we handled a 10x spike in support volume while being hacked: The October Buffer Happiness Report

Every month, the Buffer team shares some stats about our business, including how our blog posts did , what’s happening in Buffer for Business , and even our revenue . We also love to share what’s happening in the world of Buffer support. Here’s

ReportsNov 8, 2013
Buffer October Update: $2,388,000 annual revenue run rate, 1,123,000 users

Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! Growth/numbers: * New users: 77,000 (Total: 1,123,000, from 1,046,000: +7.4%) * Daily active users: 32,500 (from 30,000: +8.3%) * Revenue: $199,000 (Annual: $2,388,000 up from $2,088,000: +14.4%) * Business [http://buff

ReportsNov 7, 2013
The October Stats for the Buffer blog: 550,000 Uniques, 15 Articles published and More

Quick Summary We didn’t publish any content for an entire week after we were hacked at the end of October. This affected our traffic numbers, which dropped 2% compared to September. On the upside, we got 55% more email subscribers than we did in September. How did the blog do overall? * Total uniques: 547,339 (-2% from Sep) * Total posts published: 15 (9 in-house, 6 guest posts) * Total posts republished: 4 (TheNextWeb, Lifehacker, Fast Company) * Top 3 referral sites: Facebook (84,374 uniq

ReportsNov 5, 2013
How much revenue did Buffer for Business generate in October, 2013? All stats and numbers

In October, we’ve been trying to push hard on the Buffer for Business front. Since we want to try and be as public and transparent about the things we’re doing, here are the full numbers about how Buffer for Business performed in October. I’ve also emailed a new section to the team titled “Outlook and Thoughts” at the bottom, that I’ve included here. I (For reference, here is the September report [https://buffer.com/resources/how-much-revenue-did-buffer-for-busi

ReportsOct 9, 2013
Niel de la Rouviere is part of the Buffer team

I’m super excited to share that Niel de la Rouviere has finished the 45 day Buffer Bootcamp* and recently accepted our invitation to join the Buffer team full-time! Niel is from South Africa and works on Buffer all the way from Taipei (we’re a distributed team ). Niel has lots of experience with various different JavaScript frameworks such as Backbone.js and AngularJS. It has

ReportsOct 4, 2013
Buffer September Update: $2,088,000 run rate, 1,046,000 users

Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! Traction update: * New users: 66,000 (Total: 1,046,000, from 980,000: +7%) * Daily active users: 30,000 (from 29,000: +3%) * Revenue: $174,000 (Annual: $2,088,000 up from $1,968,000: +6%) * Business revenue: $12,340 (up

ReportsOct 3, 2013
How much revenue did Buffer for Business generate in September, 2013? All stats and numbers

The below are all the stats and actual revenue numbers from Buffer for Business. Buffer for Business was soft-launched a few weeks ago and we were lucky about the strong responses so far from users. As we default to transparency and want to try and help as many people as possible with our own learnings and failings, we thought about making these numbers public too! (Granted, this was a bit scary, but here we

ReportsOct 2, 2013
The Complete September Stats for the Buffer Blog

Note from Leo: The below is an email Belle sent to the whole Buffer team on the 1st of October. It features our latest thoughts, ideas and questions about content and the Buffer blog . Since we default to transparency with our culture , we thought making this public could be useful for others too. Quick Summary In September we published 15 posts on the Buffer blog, 3 of which were guest posts. Our total uniques we