michelle
A collection of 3 posts
Here is a first for a report we’ve never done before. We started publishing our Buffer for Business metrics for a few months now, however we’ve not done this for the Buffer Awesome Plan (our $10/mo, more consumer focused pricing plan). This is by far also still making up the biggest chunk of our monthly revenues, at roughly 76% coming from the Aweso
We’ve had one of the most exciting months for Buffer for Business . In it’s first month of public launch, which we’ve been lucky to have seen received so well , Buffer for Business already grabbed 23.9% of total Buffer revenue and all other metrics have also grown substantially. Here is an insight in all our numbers
At Buffer we recently spent the past 6 weeks focusing on one key metric – reducing churn rate. Comparing to the initial setting up of the growth effort with lots of experimentation and exploratory data analysis, it was a conscious shift to align the team’s focus on one key metric. Here are 6 ideas for those of you who run subscription-based businesses. Churn rate can be broadly defined as the proportion of users who leave the service. For a freemium, subscription-based business, we focus churn