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Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More


We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our aim is to make it the most robust tool for managing social media, while maintaining its simplicity.

Today we have some great additional features to announce as part of our social media management for business plan.

Google Analytics integration

First up, we’re excited to offer Google Analytics integration. For those of you who manage social media for clients or run your own marketing campaigns, this should be really helpful.

You can now set your own UTM tracking parameters to match your clients or your campaigns within Google Analytics. This will make your analytics inside Buffer more useful, since you can match them to your marketing campaigns.

You’ll find this option on the Link Shortening page for your social profiles, under the Settings menu:

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Once you’ve turned on UTM tracking for Google Analytics, you can set your campaign parameters here:

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Anytime you want to change your campaign, just update these parameters again.

Track the growth of your fans and followers

One thing we’ve always had to use separate tools for is tracking our follower growth on social networks. Since Buffer is such a great tool to help you increase your audience online, it makes sense to include a way to track this.

We now have follower growth tracking inside our analytics for Business customers. You can track your follower growth in comparison with how often you tweet, and what kind of engagement you’re receiving.

To see your follower growth, just click on one of the drop-down menus below your analytics graph:


Choose followers and you’ll see it shown with a red line on the graph above:

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Pick specific date periods for your analytics

Another useful way to use Buffer for Business for your marketing campaigns is to make use of our analytics date-range picker. You can choose specific dates to view analytics for, matching them to any campaign you’ve run, or comparing different months or long-term views.

To choose a date, click on the drop-down under your analytics graph:

date range

You can choose from one of the pre-set options, or select your own dates on the calendar:

date range

Individual day performance of analytics

Lastly, we’ve added a recent change that lets you click on an individual update to see data for that specific day. This can help you to drill down further into how your posts have been performing on a specific date.

To do this, just click on one day in the graph:

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This will give you analytics for just that specific date:

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And you’ll see a list of posts for that day only:

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As well as these features, you can now export your analytics. This should make it easier to share your data with others in your team and report on your marketing campaigns.

What other features would you like to see in our Buffer for Business plans? We’re continuing to work hard to improve our product and we’d love to hear what’s most important to you.

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Oh, and if you missed our Buffer for Business launch post, you might like to check out the rest of the features it comes with here.

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