Rochi Zalani

Rochi helps SaaS companies in the creator economy and productivity space grow their business through long-form content. She is proficient in SEO, thought leadership, and content strategy.

WebsiteX (Twitter)

A collection of 31 posts

Social Media Dashboard: Why You Need One and How to Create It

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.

How to Use Social Media as a B2B Company

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

TikTokFeb 6, 2025
TikTok for Business: The Ultimate Playbook for 2025

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

6 Social Listening Tools and What They’re Best for (With Alternatives)

Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.

InstagramJan 14, 2025
How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)

Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.

TikTokJan 9, 2025
How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.

InstagramDec 3, 2024
How to Make the Most of Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

FlowNov 26, 2024
7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.

InstagramNov 14, 2024
12 Ways to Get More Followers on Instagram in 2025

Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.

TikTokNov 11, 2024
How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.

YouTubeNov 5, 2024
How to Get More Views on Your YouTube Videos: 13 Tips (With Examples)

Trying to get more views on YouTube can feel like screaming into the void. In this article, I’ll share 13 actionable strategies to get more views on YouTube.

Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.

7 Tips for Managing Multiple Social Media Accounts Like a Pro

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.

How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Your ‘About Us’ page helps your audience connect with your brand on a deeper level. Here are the ten best About Us pages of creators and small businesses to take inspiration from.

How to Find Unlimited Content Ideas for Social Media in 2025

Discover how to find content ideas for your social media posts that get engagement and love from your audience.

The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals. Use them to find new content ideas and market gaps.

The 29 Best Marketing Resources for Social Media

Social media evolves by the minute. Here are 28 marketing resources that’ll help you keep up with the pace and never miss a beat.

ToolsSep 2, 2024
The 7 Best Social Media Management Tools in 2025 (+ Their Alternatives)

Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.

How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.

Guides & CoursesAug 21, 2024
The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2025

Here are the top 12 courses to improve your social media marketing skills.

AnalyticsJul 31, 2024
Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance

This article will tell you everything you need to know to get valuable Facebook insights.

FlowJul 31, 2024
How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

This article will share content curation sources that will help you become your audience’s go-to place for information.

FlowJul 28, 2024
Posting Like a Pro: What Should You Post on These 8 Social Media Platforms

In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform.

FlowJul 24, 2024
Social Media Automation Strategy: 10 Tasks You Can Automate

This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.