Rochi Zalani
Rochi helps SaaS companies in the creator economy and productivity space grow their business through long-form content. She is proficient in SEO, thought leadership, and content strategy.
A collection of 31 posts
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Here’s a no-frills guide to Instagram hashtags and how to use them.
Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.
Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.
Trying to get more views on YouTube can feel like screaming into the void. In this article, I’ll share 13 actionable strategies to get more views on YouTube.
The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.
This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
Your ‘About Us’ page helps your audience connect with your brand on a deeper level. Here are the ten best About Us pages of creators and small businesses to take inspiration from.
Discover how to find content ideas for your social media posts that get engagement and love from your audience.
Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals. Use them to find new content ideas and market gaps.
Social media evolves by the minute. Here are 28 marketing resources that’ll help you keep up with the pace and never miss a beat.
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
Here are the top 12 courses to improve your social media marketing skills.
This article will tell you everything you need to know to get valuable Facebook insights.
This article will share content curation sources that will help you become your audience’s go-to place for information.
In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform.
This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.