Beyond posting: How to schedule, engage, and listen
The final piece of a solid social media marketing plan involves having a system you can follow to help you stay on top of updates and engaged with your community. Save time on social media by scheduling your content. Make time to engage with and listen to your audience. Here's how.
Reading time: 2 minutes
So many social media channels. So little time.
This is one of the chief improvements we aim to tackle with the way we experiment with workflows and strategies.
We'd love to get the most out of the time we spend on social media. Our best tip for doing so is to schedule your posts and to work in batches.
There are so many different social media platforms. You can and should post the same content on each platform, but it takes a long time! Plus, the content needs to be customized for each platform.
You could go to each site, one-by-one and post each update, pulling away from what you may be currently doing in order to post at the best time — a double whammy on your time and productivity!
Scheduling is the secret weapon for consistent, excellent sharing, day after day.
Tools like Buffer allow you to create all the content and updates that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
One thing that goes hand-in-hand with scheduling is engagement - jumping into the social media channel directly to interact and share with the audience.
Engagement is a great balance for automation.
When people talk to you, talk back. Set aside time during your day to followup with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues. They’re too important to ignore.
One way to stay up on all the conversations that are happening around you and your company is to create a system for listening. Tools like Mention will send you an alert every time you’re mentioned online, and you can rely on custom searches and email alerts for mentions on specific networks, too.
These are the next-level tips that the social media pros use! If you've made it this far, you're rocking your social media strategy. :)
Today's action item: Sign up for a social media management tool. Create mention alerts via email or Mention.