Startups

Five months after launching, Brendan Aw's creator startup hit four-figures in earnings. In this article, he breaks down how he got there.

Brendan Aw

In a forest, there is absolutely no waste. Every single element is reused in a continuous cycle. A tree produces leaves. The leaves fall to the ground and become compost. And the forest uses every last ounce of the compost and puts it back into its ecosystem. We have the exact same idea for Buffer’s organizational design as we move towards a self-managing company. Without any processes, save 4 essential ones, there is little to no occurrence of waste. As an example, we recently completed our f

Leo Widrich