Content Marketing

A collection of posts on Content Marketing

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal processing isn't an o

Brand MarketingNov 13, 2024
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

21+ Free Stock Image Sites to Find Photos (+ for Commercial Use)

Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content

ToolsOct 28, 2024
29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.

FlowOct 22, 2024
14 Must-Try AI Social Media Content Creation Tools in 2024

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

Content MarketingSep 30, 2024
6 Psychological Techniques to Help You Write Great Social Media Hooks

Great social media hooks can increase engagement and grow your account. Grab more attention using these hook-writing techniques.

LinkedInSep 26, 2024
How to Become a LinkedIn Top Voice — After the Platform Retires Gold 'Community Top Voice' Badge

Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.

The Best Time to Post on Social Media in 2024: Times for Every Major Site

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

Content MarketingSep 10, 2024
Buffer’s Content Calendar Template + How Our Content Team Collaborates

Any content team is only as good as its systems. A strong content team relies on several moving pieces for content planning — new articles, refreshing older content, editing, SEO considerations, social media marketing and other content repurposing. It can be a fast moving machine and without the right systems, it can all fall apart quite easily. Any individuals or team working in content marketing how essential the right tools and templates are for functional content systems. They help keep us

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Are you curious how we write the posts on our blog? Or looking for simple guidance on writing your first blog post? Then this article is for you.

AIAug 29, 2024
How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative Output

Learn how this content marketer uses AI to create more content in less time — without having these AI tools actually write for her.

FlowAug 27, 2024
5 Powerful Automations for Creators to Streamline Your Content Workflow

In this article, we dive into five key areas where automation can save you time and sanity, helping you focus more on what really matters — bringing your best content to life.

Small BusinessAug 22, 2024
I Help Small Businesses Get Found on Google: Here’s My Advice for DIY SEO

This SEO consultant breaks down the basics of search engine optimization to make it less daunting for small business owners.

FlowJul 31, 2024
How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

This article will share content curation sources that will help you become your audience’s go-to place for information.

InstagramJul 31, 2024
How to Find Trending Audio on Instagram in 2024 (+17 Tracks to Use Right Now)

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.

Small BusinessJul 23, 2024
Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

This founder was surprised to find publishing press releases an affordable and successful marketing strategy for her small business. Learn how she did it.

Content MarketingJul 18, 2024
28 Simple, Free SEO Tools to Boost Your Search Rankings in 2024

Check out our list of the best free SEO tools that can boost your organic rankings on Google and Bing and can lead to immediate gains in your marketing today.

Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

No gatekeeping here: Create posts and captions that turn viewers into followers and followers into customers with this list of over 150 power words, with examples of how to use them.

Content MarketingJun 20, 2024
Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Learn exactly how this founder used Reddit to build his profile as a thought leader and gain new customers.

Content MarketingJun 13, 2024
Content Distribution: Your Everything Guide, From Psychology to Strategy

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content. Here's everything you need to know about building yours.

Content MarketingMay 23, 2024
10 Copywriting Formulas to Convert Skimmers to Buyers

In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.

7+ Free Social Media Calendar Templates to Help You Plan Your Content

Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right away.

Small BusinessApr 25, 2024
How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.

Content MarketingMar 19, 2024
15+ Newsletters You’ll Want in Your Inbox in 2024

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts