Content Marketing - Page 2

A collection of posts on Content Marketing

How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

How We Built Our Guest Posting Program

In this article, I share how the Buffer Guest Posting Program came to be.

Content MarketingNov 28, 2023
I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.

Content MarketingNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.

I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

Content MarketingOct 31, 2023
Introducing Tags: Organize and Categorize Your Content

Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.

Content MarketingOct 30, 2023
5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

Content MarketingSep 21, 2023
He’s Been A Creator For More Than A Decade – Here Are His Top Lessons

In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.

Content MarketingSep 13, 2023
15+ YouTube Shorts Ideas For Your Next Video

If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.

I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process

I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers

How I Built a Profitable Newsletter Business

Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.

Content MarketingJul 31, 2023
10 Examples of How Content Creators and Teams Are Using AI

To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

Content MarketingJul 27, 2023
Ask Buffer: How to Create High Quality Content

In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.

Content MarketingJul 25, 2023
How To Start A Newsletter

In this article, we’ll be sharing the steps to starting your own newsletter.

Content MarketingJul 20, 2023
How to Build a Sustainable (And Profitable) Content Creation Workflow

In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.

Here's How I Research to Find Unique Angles For My Content

In this article, Nupur Mittal shares insights into four research methods that help her find content ideas and identify unique takeaways.

6 Ways AI Can Support Your Content Creation

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

Content MarketingJul 27, 2021
How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

Content MarketingApr 22, 2021
Social Media for Nonprofits: Empowering Younger Generations to Take Action

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Content MarketingJul 21, 2020
A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

* Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. * Understand how to amplify blog content by reverse engineering social media videos that your audience will love. * See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. Today, businesses are faced with an ever-increasing amo