Content Marketing - Page 5
A collection of posts on Content Marketing
In the past six months that I’ve been a Content Crafter at Buffer, I’ve been writing a lot. I’ve also been trying to write regularly on my own blog and for my startup, Exist. That’s a lot of writing. During this time, I’ve also been experimenting with small changes in my workflow, my writing process and the types of content I produce. The result has been an improvement in my writing and a better understanding of how I work best. Hopefully you’ll find some of these things helpful in improving yo
When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece. I’ve gone through this a few times, so I thought it might be helpful to share the methods that have worked for me. 1. Be honest & work your struggles into your content This is actually the method that inspired this post. I was working on a post about Google Analytics [https://buffer.com/resources/the-content-marketers-guide-to-google-analytics-how-to-extract-num
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how relationship marketing drives sustainable growth . Growing a newsletter for your company blog is tough. Creating content that drives passerby traffic is always easier than maintaining a company blog that keeps people coming back. It might work for BuzzFeed, but creating list posts w
What governs the way you write? Consistency in style, tone, grammar, and punctuation is essential to an enjoyable blog experience. Successfully done, these elements go unnoticed by readers who are too busy consuming the easy, breezy content. That’s the way it should be. Style guides create uniform content and allow that content to shine. Invisibility is the hallmark of a well-used style guide. You may not even notice the hundreds of subtle decisions that make browsing a blog seamless, but know
One of the thing that people often ask us is how we are running the Buffer blog here. A few of the key questions that people ask us are the ones below: * How do we come up with ideas? * How do we manage our content pipeline? * What do we use to write? * What are our goals with the Buffer blog? * How do we measure results? As we work hard on growing and improving the Buffer blog, we thought it would be fun to answer these questions and share what happens behind the scenes to keep fresh con
I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them. These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful. 1. Get ide
Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the
The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn’t glamorous at all. It was born out of pure necessity that we couldn’t get any press coverage for the launch of Buffer. For the first few weeks I was on board, I tried restlessly to do one thing: get the top tech news sites to do a write-up about our newly launched app. It didn’t work out at all. Pitch after pitch I emailed got n
This is a guestpost by Matt Ragland (@mattragland ). Matt is a blogger sharing lots of great productivity tips . More on him at the bottom of the post. On Tuesday, April 17, my 1st guest post 10 Free Tools to Help You Organize the Internet was published on the Buffer blog. I was excited, nervous, and hopeful. As an “aspiring blogger”, to have someone else dec
This a guest post from Amanda DiSilvestro, content writer at Resource Nation. More about Amanda at the bottom of the post. Most bloggers would jump at the chance to let a tool help them create a better blog in less time. As it turns out, an online tool known as Zemanta will do just that. This plugin will actually look at the content you upload for your blog and will then analyze the context. I’ve had some great results with Zemanta in the past. The tool will use language processing algorithms
