Content Marketing - Page 5
A collection of posts on Content Marketing
Is SlideShare part of your content strategy? Truth be told, we have yet to fully integrate it into our content creation process here at Buffer. We’ve felt lots of great nudges, though. We’ve heard tell of the amazing opportunity on SlideShare, how it’s a primed network of highly engaged influencers just itching to find and share your stuff. What might ultimately sell us, though, is the response we got from a single slide deck, created in a hurry, that garnered over 5,000 views in one weekend.
Variety is the spice of life … and digital marketing? Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content , you can help that content go the extra mile (and then some) by repurposing and recreating the content in a huge number of ways. Is it easy? Well, I wanted to find out. I took a favorite piece of cont
Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. So I hope you’ll still trust the advice here even if you don’t find this post itself to be flawless. I’m sure we’d all love for each of our blog posts to be absolute perfection—however it is that you measure perfection—so I researched
We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been this: Every post gets an original image. This might not sound like such a tall task until you consider that Courtney and I are journalism majors whose skills lie in painting pictures with words and not so much in painting pictures with Photoshop. We try our best, in the name of visual content. You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come a
Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year? We don’t have things figured out quite to that extreme here at Buffer, but we do have some idea of what’s ahead . (Those of you who are yearly planners, our hat’s off to you!) Planning content far into the
Being a columnist means something a bit different to me than it did growing up. When I started down my writing path, I adored magazines and newspapers and the superheroes who wrote weekly or monthly columns in the op-eds or the back pages. Now, I adore those who write at my favorite blogs and websites. The back page of Sports Illustrated has become, for me, the featured spot on Huffington Post. And the most amazing news of all is that being a columnist online is a dream that anyone—you, me, yo
Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem. You’ve written the post, edited it, looked it over a few times to make sure that you didn’t miss anything important, and hit ‘publish.’ You send the post out to your list, share it on all of your social networks , and settle in to see what
Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media. I found plenty of data about what words are used in the most shared headlines and social media posts, how long headlines should be and more. What was especially interesting was to dig into the psychology behind some well known headline formulas to begin to understand what makes them so irresistibly clickable. Here’s an overview of what I discovered—8 w
A good tweet peaks at 18 minutes . An evergreen blog post lasts for years. It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. It’s a little reassuring, too, that some things we make online have a chance to endure. Having this long-lasting content on your blog and in your archives is a boon to traffic, social
I often get asked about my research process for the Buffer blog. For my science and life hacking posts in particular, I rely heavily on scientific research to back up my points, so there’s a lot of research to be done. Unfortunately there’s no secret sauce or magic bullet when it comes to this process. It’s mostly just a matter of time and practice. I do have a few tips to share about where and how I find the sources for my research, though, so hopefully you’ll find these useful. Finding the
In the past six months that I’ve been a Content Crafter at Buffer, I’ve been writing a lot. I’ve also been trying to write regularly on my own blog and for my startup, Exist. That’s a lot of writing. During this time, I’ve also been experimenting with small changes in my workflow, my writing process and the types of content I produce. The result has been an improvement in my writing and a better understanding of how I work best. Hopefully you’ll find some of these things helpful in improving yo
When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece. I’ve gone through this a few times, so I thought it might be helpful to share the methods that have worked for me. 1. Be honest & work your struggles into your content This is actually the method that inspired this post. I was working on a post about Google Analytics [https://buffer.com/resources/the-content-marketers-guide-to-google-analytics-how-to-extract-num
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how relationship marketing drives sustainable growth . Growing a newsletter for your company blog is tough. Creating content that drives passerby traffic is always easier than maintaining a company blog that keeps people coming back. It might work for BuzzFeed, but creating list posts w
What governs the way you write? Consistency in style, tone, grammar, and punctuation is essential to an enjoyable blog experience. Successfully done, these elements go unnoticed by readers who are too busy consuming the easy, breezy content. That’s the way it should be. Style guides create uniform content and allow that content to shine. Invisibility is the hallmark of a well-used style guide. You may not even notice the hundreds of subtle decisions that make browsing a blog seamless, but know
One of the thing that people often ask us is how we are running the Buffer blog here. A few of the key questions that people ask us are the ones below: * How do we come up with ideas? * How do we manage our content pipeline? * What do we use to write? * What are our goals with the Buffer blog? * How do we measure results? As we work hard on growing and improving the Buffer blog, we thought it would be fun to answer these questions and share what happens behind the scenes to keep fresh con
I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them. These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful. 1. Get ide
Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the
The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn’t glamorous at all. It was born out of pure necessity that we couldn’t get any press coverage for the launch of Buffer. For the first few weeks I was on board, I tried restlessly to do one thing: get the top tech news sites to do a write-up about our newly launched app. It didn’t work out at all. Pitch after pitch I emailed got n
This is a guestpost by Matt Ragland (@mattragland ). Matt is a blogger sharing lots of great productivity tips . More on him at the bottom of the post. On Tuesday, April 17, my 1st guest post 10 Free Tools to Help You Organize the Internet was published on the Buffer blog. I was excited, nervous, and hopeful. As an “aspiring blogger”, to have someone else dec
This a guest post from Amanda DiSilvestro, content writer at Resource Nation. More about Amanda at the bottom of the post. Most bloggers would jump at the chance to let a tool help them create a better blog in less time. As it turns out, an online tool known as Zemanta will do just that. This plugin will actually look at the content you upload for your blog and will then analyze the context. I’ve had some great results with Zemanta in the past. The tool will use language processing algorithms
