Content Marketing - Page 4
A collection of posts on Content Marketing
We’d all love to show up first in Google for something. There’s likely at least one golden search term or keyword you’re striving for —and we’ve all heard plenty of different get-to-the-front-page-of-Google formulas. It can get a little dizzying keeping all the approaches straight. But it can be done. If you’re willing to invest some time, resources and brainpower, you can create the top content on any topic. To share exactly how, I made an infographic mapping out not one, but six foolproof,
Having a list of go-to blogs can be a great source of information and inspiration. In our case, the blogs and websites we visit most often provide some amazing articles with in-depth insights, tips, and strategies that help inform our social media sharing. Likewise, the amazing content gives us something to aim for and ideas for what to cover next. We’ve shared a bit about favorite blogs for content marketing and blogs for advanced marketing. Now it’s time to ask you: What are your favorite b
Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade. After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies. So how do these traits apply to content marketing? What makes a ‘good-to-great’ content marketing strategy? Here are the seven ste
When you sign up for a new app, what are the first steps you take? Customizing your settings? Installing add-ons and extensions? Setting up your profile pic? (<– this is a personal favorite) The steps you’re asked to take—click here, customize this, try that—are referred to as onboarding, the process of helping a new person get accustomed to a new place. You’re likely to experience onboarding in many different cases. There’s onboarding in the new apps you download and services you use. Ther
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → Some of my favorite tools posts end up being the ones where people share the specific tools they use to get jobs done. There’s power in knowing the tools that others find useful and important enough to make part of their regular workflow. For content marketing, I seem to take a particularly keen interest because I’m always on the hunt for new and amazing products to try, and I also appreciate a thoughtful rec
It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed. The last 10 minutes have gone something like this: • What’s happening on Twitter? Boring. • How about Facebook? Someone else got engaged. Yay for them. • Any new emails? Delete. Delete. Inbox Zero! • Hmm… Then I opened up the Buffer iPhone app (forgot I even had that inst
You want to be the world’s best online writer, a David Ogilvy of the blogs, a Shakespeare of the social media. Or maybe you just want to be good enough to get by on freelance writing. Where do you get your education? How do you improve? I’ve faced these same questions, and I still face these questions as I aim to keep improving as an online writer. I majored in journalism in college. There wasn’t a content marketing course back in the day. Everything I’ve learned has been self-taught. And I
“So, when is this content marketing thing supposed to kick in, exactly?” As a marketer, you’ve likely heard about how great blogging and content marketing is for driving leads and results. So you dive right in: you work hard, brainstorming and writing article after article, hoping that it has some effect, that it’ll move some needle somewhere. Content marketing can be hard. It takes time and you might make a lot of mistakes along the way. The good news: You get to learn from those mistakes an
The end of each year is always one of my favorite times. I love the reflection that comes along with the close of a time period, and the hope that comes with looking ahead. I also really enjoy all the best-of lists that tend to accompany the end of a year. Browsing through them, I realize how many things I’ve missed throughout the course of the year. It’s great to have a chance to catch up! If you’re afraid that any of Buffer’s most useful social media marketing blog posts might have slipped b
You’ve likely heard the advice to add visual content to your blogposts whenever possible. Visual content is more than 40 times more likely to get shared on social media . So I added images to blogposts. And I learned there’s quite a bit more to it than that. Adding images to blogposts is a great start. You’re likely to see increases in social sharing [https://buffer.com/resources/the-power-of-twitters-new-expanded-images-and-how-to-ma
Content marketing is a topic we’re quite eager to learn about here on the Buffer blog, and it seems to be one our community is excited about as well. We invited the team at Atomic Reach to share their insight in our weekly Twitter chat. The Atomic Reach team shared some amazingly useful tips on how to craft the most engaging content for your social efforts—plus dozens of their favorite content marketing blogs to bookmark! Click here to see the full Storify recap [
Having all the best blogging tools and resources , having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must
When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create. So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses. Writing tips are a good place to start. And to supplement the words you use to
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible? We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth. Here are the tools we use (and
The very first Buffer blog post—Want to Tweet While You Sleep? —was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of tips and tricks that make
Imagine that you arrived at your local movie theater this weekend to see a show and the options featured were “The Final Destination,” “Inglorious Basterds,” and “District 9.” If none of those movies sound familiar to you from recent buzz, that’s because they topped the box office charts in 2009—the year Brian Halligan and I released the first edition of Inbound Marketing: How To Get Found Found Using Google, Social Media and Blogs. It’s hard to believe that it’s been five years since the 1st
Content Crafter Kevan Lee joined us for #Bufferchat to talk about the unique nature of writing for the web. Check out the full Storify recap here , and continue reading for 32 web writing tips from Kevan and the community about how to write successful blogposts, tweets, status updates, and more. What makes writing for the web different than print? “We have less time to grab attention on the web. Web writing is
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesti
A few weeks ago, we tried a little experiment. We tested two different headlines for one of our blog posts. The first used a headline that teased the post’s content: The second used a similar headline, but we made it clear that the post was backed by data: The results were more than a bit surprising: Now, I admit, we expected the variant that mentioned research to win. But we didn’t expect the delta to be more than 40%! For us, that small test shaped a new way of thinking about what makes
Since visual content arrived on the scene back in 2012, it has showed no signs of stopping. Best practices on social media sites like Facebook and Twitter always reference images and videos as key elements for driving engagement. Graphics and visuals on blog posts are one of the best ways to get the most value and deliver the best experience for your content. Visuals are a big deal. If you need any more convincing, or if you’d simply like to hear the argument in a beautiful visual form, I roun
Where do blog post ideas come from? This one came from someone else’s headline. We are constantly inspired by the amazing work of others, and we owe a lot to the deep thinking and amazing resources that are readily available within the industry. How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open. Copyblogger gave us the inspiration for this post. One of their recent headlines mentioned “idea curation,” a new-to-us term that really
We have dozens of ways to measure a successful blog post or social media update , and I’d imagine you’re familiar with all of them. You can track blog traffic by digging into analytics . You can view engagement data on every update you send. The measurable aspects [https://buffer.com/library/the-ideal-length-o
Six in ten of us are visual learners : people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is i
What does Skrillex have to do with blogging? It took us awhile to put the pieces together ourselves. We’ve been thinking a lot about the optimal way to produce content for the Buffer blog. We’ve pivoted the blog multiple times before—the latest came just in the past two months when we shifted from lifehacking and productivity to a purer focus on social media. The blog is both a huge driver of conversions for us and an ongoing experiment. What kind of content works best on the blog? And, more j