More than 500 million users now use Instagram Stories daily and posting your feed content to Stories is a great way to boost reach and engagement.
This feature lets you quickly share a post as a sticker to your story for your friends and followers to see anytime you find something in your feed that inspires you.
How to share feed posts to Instagram Stories
To share feed posts to stories:
- Tap the paper airplane button below the post (like you would to send a direct message)
- You’ll then see an option on the following menu to “Add post to your story”
- Tap it to see the feed post as a sticker with a customized background ready to share to your story. You can move, resize or rotate the photo or video. You can also use drawing tools or add text and stickers.
Any post shared to Stories will include a link back to the original post and include the original poster’s username.
Only posts from public Instagram accounts can be shared to Stories. If you have a public account and would like to opt-out from letting people share your posts to stories, you can do so within Instagram’s settings.
How brands can use this feature
Many brands and influencers already use stories as a way to drive attention to their latest feed and promote their latest posts. This process allows users to directly link to their latest feed posts, rather than taking a screenshot of a post and manually adding it to stories.
This feature enable brands to use stories as a way to cross-promote their feed posts to their audience on stories — people who may have potentially missed the post in the feed.
It's similar to Twitter’s quote tweet functionality, where users can share content from the feed, but also add their own thoughts and context around it.
This feature helps to better connect the feed to stories as well as providing a way for users to re-share some of their favorite Instagram content in a more public way than sharing with a couple of friends via a direct message.