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Jeff Goins

Jeff Goins

A collection of posts by Jeff Goins

A collection of 1 post

Online MarketingMar 31, 2015
The Scientific Secrets of Shareable Content: What Buzzfeed, Malcolm Gladwell & #TheDress Have in Common

Have you ever wondered why, in spite of your best intentions, you just can’t resist a clickbait headline on Buzzfeed? What was it about #TheDress that got everyone up in arms? And what is it about Malcolm Gladwell that makes his work so interesting? Is it possible to replicate this kind of remarkability, or is it entirely unpredictable? The truth is there is compelling science behind the success of shareable content. The stuff that gets people talking isn’t quite as random as you might think.