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How to Name Your Business: 8 Types of Names to Avoid
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue...
Julia Cummings
The 7 Components of a One-Page Business Plan
So, you have a business idea. Next step: take it to investors. But to convince them to invest, you’ll need a punchy proposal. That...
How to Do Market Research for Small Businesses
Market research is the process of organizing information about your target audience. It’s the single most important thing you can do to attract and...
How to Name Your Business: 8 Types of Names to Avoid
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue...
Facebook Marketing for Small Business: How to Grow in 2023 and Beyond
Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started....
The Most Important Marketing Metrics Every Small Business Needs to Track
There are literally thousands of different marketing metrics for every digital channel. You could spend days learning what each of them means, let alone how...
The No-Fluff Small Business Marketing Guide for Entrepreneurs with Big Dreams
There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what...
How to use Pinterest Marketing to Gain Exposure for Your Small Business
Pinterest is a one-stop-shop for inspiration and discovering new products and ideas. Even when Pinterest users don’t make a purchase while browsing the platform,...
How to Get Started with Small Business Video Marketing
As a small business owner, you have a lot to deal with. The last thing you probably want to do is add video marketing to...
How to Post on Instagram: A 2023 Step-By-Step Guide for Small Businesses
Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty....
Pinterest Idea Pins: The complete guide to inspiring your followers
More than 400 million people look to Pinterest for purchasing inspiration every month. The social media site knows that its differentiator is that Pinners (i....
How to Make a Reel on Instagram
Instagram Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. In this post, we'll dive into how you can best use Reels to promote your small business....
How to Avoid Getting Your Instagram Account Hacked (And What to Do if it Happens)
Getting your Instagram account hacked is a serious situation—there’s no guarantee that you can recover a hacked Instagram account. And even if you...
How to Craft the Perfect Instagram Bio for Your Business
Instagram bios are limited to 150 characters, a few action buttons, and a single link. Your profile page has to say a lot in a...
How to Create the Perfect Facebook Business Page to Promote Your Small Business
Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a...
