How to make a great first impression
One of the great benefits of having a fully filled-out social media profile: visitors know that you’re serious about engaging with them! Another cool benefit: We've found that creating a great first impression is key to gaining your first 1,000 followers on any channel. Here's a bit about how to get your profiles looking shiny and nice - and follow-able. :)
Reading time: 2 minutes
Can you tell a beautiful, professional social media profile when you see it?
Profiles typically elicit a visceral reaction from us - we either subtly, subconsciously like it right away, or else something about it feels slightly off. These are feelings and reactions we make in a split second! It'd be great to ensure that your brand's social media profiles are set up to get the most good vibes from these first impressions.
You may have heard "you never get a second chance to make a first impression"?
That's why it's so key to get your profile filled out completely, before publicizing or promoting or going ahead with any more steps of your social strategy.
Here's a quick checklist about all the parts you'll want to consider.
- Profile picture
- Cover photo
And one last part that you might not see mentioned too many other places:
- Seed your account with a 5 to 10 posts
(this helps people get a taste for what type of content you'll be posting and shows them that you're established and invested on the channel already)
Profiles typically involve two different types of input: visuals and text.
For visuals, we aim for consistency and familiarity with the visuals we use on our Buffer social media channels. This means that our avatar on Twitter matches our avatar on Facebook. Our cover photo on Google+ is similar to our cover on LinkedIn. Etc.
To create these images, you can consult a social media image size chart that will show you the exact breakdown of dimensions for each photo on each network. For an even easier time of it, you can use a tool like Canva, which comes with prebuilt templates that set the proper sizes for you.
For text, the main area to customize is the bio/info section. Creating a professional social media bio can be broken down into six simple rules.
- Show, don’t tell: “What have I done” often works better than “Who I am”
- Tailor your keywords to your audience
- Keep language fresh; avoid buzzwords
- Answer the question of your potential followers: “What’s in it for me?”
- Be personal and personable
- Revisit often
Further reading: How to get your first 1,000 followers
Once you've fully filled out your social media profiles, you'll have an awesome foundation in place! Keep things consistent across your profiles - same text and images when possible, it's easier this way too! - and feel free to gain inspiration from how others do it.
You're looking great! And we're about to get into the nitty-gritty of posting awesome social media updates. :)
Today's action item: Write a bio and create a profile and cover photos for your chosen social media channels