Social Media Marketing - Page 2
A collection of posts on Social Media Marketing
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Our analysis of 1 million+ Facebook posts found that replying to comments is linked to 9.5% more reactions. Here's the data and how to make it work for you.
Reading time7 minute read
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Here are 11 tools that pull all your metrics together, across all your platforms — and help you make sense of all the numbers.
Reading time19 minute read
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Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
Reading time25 minute read
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Here's a list of the best social media collaboration tools out there, including the ones we enjoy using here at Buffer.
Reading time8 minute read
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We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time14 minute read
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An inside look at how the Instagram algorithm works for the feed, explore page, stories, and reels — and how to make it work for you in 2026.
Reading time21 minute read
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- YouTube
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Our analysis of millions of YouTube videos reveals the best times to post both long-form videos and shorts — and the patterns have shifted.
Reading time14 minute read
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- Data
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Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and more to find out which content format performs best.
Reading time11 minute read
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Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time11 minute read
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You'll recognize some of these social media sites right away. Others might be new to you — and could be exactly what your brand needs to reach the right people.
Reading time20 minute read
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We analyzed more than 8.7 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time11 minute read
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- News and Trends
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88% of consumers choose businesses that respond to Google reviews. Here's why it matters — and how to make it a habit without the hassle.
Reading time7 minute read
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If you’re new to X, or feel like you’re no longer sure how to use Twitter after all the changes, this article has you covered with everything you need to know.
Reading time22 minute read
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We analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Reading time12 minute read
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- TikTok
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We've rounded up 14 tried-and-tested ways to grow your TikTok following authentically — no shortcuts, just strategies that actually work.
Reading time20 minute read
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We analyzed 14 million Facebook posts to pinpoint the best time to post on Facebook, the best day to post on Facebook, and which days and times are best avoided.
Reading time10 minute read
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Facebook Ads can feel overwhelming at first, but they don't have to be. Here's what you need to know to get your campaigns up and running — without the stress.
Reading time15 minute read
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- Threads
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Replying to Threads comments boosts engagement by 42%, according to our analysis of 128,000 posts. Here's why Threads rewards replies more than any other platform.
Reading time7 minute read
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Buffer does a lot more than schedule posts. Here's everything else it can do : from managing comments across platforms to tracking what's actually working with analytics.
Reading time5 minute read
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All the latest details about X's algorithm — plus the timeless strategies creators and brands rely on to build real, lasting momentum.
Reading time14 minute read
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Hootsuite's pricing, workflow, or feature set no longer feels like the right fit, we've rounded up the best Hootsuite alternatives to help you find a platform that matches your workflow, goals, and budget.
Reading time12 minute read
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Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
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- Bluesky
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A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
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- Threads
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Here's a roundup of the top new features they've added since launch — and how each one can help you show up and connect with your audience.
Reading time12 minute read