Social Media Marketing - Page 2
A collection of posts on Social Media Marketing
We dug into the engagement rate data of eight social media platforms.
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
Here’s how to edit TikTok videos and tips for making your next video the best yet.
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.
Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.
Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.
In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.
Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.
You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.