Social Media Marketing - Page 2
A collection of posts on Social Media Marketing
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All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience.
Reading time14 minute read
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There are plenty of alternative social media management tools out there, many of which are on par with — and some a bit better than — Hootsuite. Here are some of the best options.
Reading time9 minute read
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From subscriptions to UGC to merch — discover 12 ways to monetize your Instagram following, even if you don’t have a massive following.
Reading time16 minute read
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Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
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- Bluesky
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A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.
Reading time7 minute read
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- Threads
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Here's a roundup of the top new features they've added since launch — and how each one can help you show up and connect with your audience.
Reading time12 minute read
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- Threads
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Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Reading time11 minute read
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- Flow
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As a content writer at Buffer who's always deep in the latest AI tools, I've tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my thinking to automating the busywork.
Reading time22 minute read
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- Threads
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We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time13 minute read
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Everything I've learned about growing a LinkedIn following and making it work harder for your social strategy.
Reading time10 minute read
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This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
Reading time10 minute read
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- Threads
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Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
Reading time13 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.
Reading time14 minute read
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- Content Marketing
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Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more — without more work.
Reading time16 minute read
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Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
Reading time11 minute read
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- YouTube
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Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
Reading time21 minute read
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More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
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Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
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- Bluesky
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In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
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- Bluesky
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Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
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In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Reading time10 minute read
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Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
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- Influencer Marketing
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Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read