Social Media Marketing
A collection of posts on Social Media Marketing

I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.

TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.

Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.

We've rounded up 26 free Instagram tools for creators, marketers, and small businesses

Everything you need to know about selling on Instagram — from the different options for people to buy to tips on making the most of your Instagram sales strategy.

Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.

Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

Videos and shorts posted on these days and at these times tend to get higher views.

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

In this article, we explore the 7 best free hashtag generators to help your posts get discovered.

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.

Here's how I prepared for a month's worth of social media content in one day.

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

We dug into the engagement rate data of eight social media platforms.

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

Here’s how to edit TikTok videos and tips for making your next video the best yet.

Real-life social media campaign examples from trailblazing brands to inspire your next big project.

The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.