Social Media Marketing
A collection of posts on Social Media Marketing
You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
We put together this social media checklist to give you a headstart on your content creation in 2025.
Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.
After a period of inaccessibility for users in the United States, TikTok has started restoring its services.
Instagram Edits is going to be a pretty powerful app for creators. Here's a look at all the features Meta teased in their strategically timed announcement.
In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.
An inside look at how the Instagram algorithm works for the feed, Explore pages, stories, and reels, the 'signals' that impact them most, and how to make them work for you.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.
Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.
We asked 11 experts for their social media predictions for 2025 – here's what they had to say.
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.