Social Media Marketing
A collection of posts on Social Media Marketing
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Learn how to crosspost between Instagram, Facebook, TikTok, and Threads in minutes — with step-by-step instructions and a free tool to schedule it all at once.
Reading time11 minute read
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- TikTok
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We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time13 minute read
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The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.
Reading time17 minute read
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Not sure where to start with social media marketing? This guide walks you through everything from choosing platforms to building a strategy that sticks.
Reading time28 minute read
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- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in May 2026 — and how to use them to boost your content.
Reading time6 minute read
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- TikTok
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Scheduling TikTok posts can save hours each week. Here’s how to plan, schedule, and publish your content on desktop and mobile.
Reading time11 minute read
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Learn how to use Pinterest as a creator or business in 2026 — set up your account, create pins that get discovered, and reach the right audience.
Reading time19 minute read
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I've pulled together 24 free Instagram tools to help you create and schedule content, analyze performance, and grow your audience for $0.
Reading time14 minute read
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From subscriptions to UGC to merch — discover 12 ways to monetize your Instagram following, even if you don’t have a massive following.
Reading time19 minute read
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The ins and outs of Instagram Stories, from getting started to smart strategies that will make your stories stand out on Instagram.
Reading time15 minute read
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- YouTube
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Struggling to get your YouTube videos noticed? A few small shifts can make a big difference. Learn 13 practical ways to boost your YouTube views.
Reading time23 minute read
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- AI
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Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work.
Reading time23 minute read
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Our analysis of 1 million+ Facebook posts found that replying to comments is linked to 9.5% more reactions. Here's the data and how to make it work for you.
Reading time7 minute read
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Here are 11 tools that pull all your metrics together, across all your platforms — and help you make sense of all the numbers.
Reading time19 minute read
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I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. Here are tried-and-tested tactics that genuinely work.
Reading time24 minute read
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Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
Reading time25 minute read
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Here's a list of the best social media collaboration tools out there, including the ones we enjoy using here at Buffer.
Reading time8 minute read
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We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time14 minute read
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An inside look at how the Instagram algorithm works for the feed, explore page, stories, and reels — and how to make it work for you in 2026.
Reading time21 minute read
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- YouTube
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Our analysis of millions of YouTube videos reveals the best times to post both long-form videos and shorts — and the patterns have shifted.
Reading time14 minute read
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- Data
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Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and more to find out which content format performs best.
Reading time11 minute read
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Growing your Facebook following doesn't require a massive ad budget. These strategies can help you build an audience organically — it takes consistency and creativity, but it's totally doable.
Reading time14 minute read
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Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time11 minute read
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You'll recognize some of these social media sites right away. Others might be new to you — and could be exactly what your brand needs to reach the right people.
Reading time20 minute read