Social Media Marketing

A collection of posts on Social Media Marketing

9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder

I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.

TikTokMay 6, 2025
Top 250 TikTok Hashtags for 2025 + How to Use Them for Growth

TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.

FacebookMay 5, 2025
Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.

InstagramApr 30, 2025
26 Free Instagram Tools to Help Grow Your Account in 2025

We've rounded up 26 free Instagram tools for creators, marketers, and small businesses

InstagramApr 29, 2025
How to Sell on Instagram: A Complete Guide for Creators and Businesses

Everything you need to know about selling on Instagram — from the different options for people to buy to tips on making the most of your Instagram sales strategy.

AIApr 28, 2025
The 9 Best AI Image Generators of 2025 (+ Examples)

Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.

InstagramApr 24, 2025
How to Share Instagram Feed Posts to Stories: 3 Simple Steps

Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).

InstagramApr 24, 2025
Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

LinkedInApr 24, 2025
The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

YouTubeApr 24, 2025
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views.

TikTokApr 24, 2025
The Best Time to Post on TikTok in 2025 — New Data

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

The Best Time to Post on Social Media in 2025: Times for Every Major Platform

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

7 Best Free Hashtag Generators in 2025

In this article, we explore the 7 best free hashtag generators to help your posts get discovered.

InstagramApr 22, 2025
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

VideoApr 22, 2025
Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.

ProductivityApr 17, 2025
How I Prepared for a Month of Social Media Content in One Day

Here's how I prepared for a month's worth of social media content in one day.

FacebookApr 16, 2025
How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

Buffer NewsApr 10, 2025
Introducing: Goals & Recommended Posting Times

Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.

FacebookApr 8, 2025
Inside the Facebook Algorithm in 2025: All the Updates You Need to Know

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

DataApr 7, 2025
LinkedIn Leads in Engagement at 6.50% — Here’s How Other Platforms Stack Up

We dug into the engagement rate data of eight social media platforms.

The 11 Best Social Media Analytics Tools for Creators and Marketers

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

TikTokApr 2, 2025
How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Here’s how to edit TikTok videos and tips for making your next video the best yet.

11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)

Real-life social media campaign examples from trailblazing brands to inspire your next big project.

Social Media Image Sizes in 2025: Guide for 9 Major Networks

The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.