Social Media Marketing
A collection of posts on Social Media Marketing
- Topic
- Brand Marketing
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Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples.
Reading time10 minute read
- Topic
- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- TikTok
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There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.
Reading time14 minute read
- Topic
- Resources
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Wondering how to source the best audio clips for your TikToks while they’re still popular? Here are 9 ways to find trending TikTok sounds in 2026.
Reading time11 minute read
- Topic
- Published
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make it work for you in 2026.
Reading time19 minute read
- Topic
- TikTok
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An up-to-date list of the most viral songs and sounds on TikTok in November 2025 — and how to use them to boost your content.
Reading time7 minute read
- Topic
- Tools
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Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Reading time23 minute read
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- Tools
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Discover 11 social media engagement tools that help you reply to comments faster, manage DMs, and build stronger audience connections.
Reading time12 minute read
- Topic
- Buffer News
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With Buffer's Community, you can see and reply to comments from Instagram, Facebook, Threads, Bluesky, X, and LinkedIn — all in one workspace. For free.
Reading time7 minute read
- Topic
- Data
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Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.
Reading time7 minute read
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Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels.
Reading time14 minute read
- Topic
- TikTok
- Published
In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.
Reading time11 minute read
- Topic
- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time12 minute read
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Crossposting can help boost your reach in powerful ways. Here's why, plus how to share your content across multiple platforms without doubling your workload.
Reading time8 minute read
- Topic
- YouTube
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If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.
Reading time11 minute read
- Topic
- AI
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I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time20 minute read
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Social media listening goes beyond direct tags and mentions. See how to analyze conversations, find trends, and improve your overall strategy.
Reading time13 minute read
- Topic
- TikTok
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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
- Topic
- Published
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
Reading time11 minute read
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You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.
Reading time17 minute read
- Topic
- Published
We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025.
Reading time4 minute read
- Topic
- Flow
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Learn how to use AI social media content creation tools and save valuable time in your social media marketing efforts.
Reading time22 minute read
- Topic
- Published
Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time11 minute read
- Topic
- TikTok
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Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read