Social Media Marketing
A collection of posts on Social Media Marketing
The key differences between Instagram's professional and personal account options, plus how to switch yours.
This post was originally published on joel.is. I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supportin
You can now add your personal Instagram profile to Buffer and schedule posts via reminder notifications. This update gives you the flexibility to manage Instagram your way, whether you’re here to share memories, grow your influence, or build your business.
In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.
Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.
All the features on Bluesky, plus how to use them.
Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.
Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content
One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.
Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research
Trying to get more views on YouTube can feel like screaming into the void. In this article, I’ll share 13 actionable strategies to get more views on YouTube.
Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.
Get unstuck with 29 creative Instagram post ideas and examples from brands and creators who are nailing it.
The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.
Instagram engagement goes beyond the simple metric of follower count – here are 10 tips to increase it.
Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.
Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Learn three nonprofit marketing tactics for your small business.
Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.