Social Media Marketing

A collection of posts on Social Media Marketing

AIDec 18, 2024
A Guide to Using Apple’s Image Playground in Buffer

Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next. That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally foc

22 Pop Culture Moments That Blew Up on Social Media in 2024

From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).

Buffer NewsDec 17, 2024
What’s New in Buffer: 15+ New Features & Updates We Made In 2024

Discover everything Buffer shipped in 2024 to help you create, schedule, and manage social media. From new tools like kanban boards to support for Threads and Bluesky, explore the updates designed to make content creation easier for you.

12 Best URL Shorteners to Shrink Your Links in 2025

URL shorteners save precious character space. But not all tools are created equal. Compare 12 top options for different use cases, including free tools.

DataDec 12, 2024
From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

YouTubeDec 11, 2024
Music for YouTube Videos: The Lowdown on Licenses + 15 Sites to Find Tracks for Your Next Project

Discover 15 reliable places to find music for YouTube videos, from free options to premium services. Plus, learn music licensing basics to protect your channel.

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal processing isn't an o

OpenDec 9, 2024
TikTok 'Ban' Bill Signed into Law: What It Means for Buffer and How Creators & Marketers Can Prepare

TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.

TikTokDec 4, 2024
How to Get More Followers on TikTok in 2025

Get tips and strategies to help you grow your TikTok following whether you're a TikTok newbie or looking to take your account to the next level.

InstagramDec 3, 2024
How to Make the Most of Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

40 Free High-Quality Social Media Icon Sets For Your Website

Discover 40 free, high-quality social media icons to elevate your website's design. From minimalist to creative and colorful, find the perfect icon set that matches your brand's style.

FlowNov 26, 2024
7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.

TikTokNov 25, 2024
How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.

Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).

InstagramNov 22, 2024
There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

The key differences between Instagram's professional and personal account options, plus how to switch yours.

The Significance of Bluesky and Decentralized Social Media

This post was originally published on joel.is. I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supportin

InstagramNov 21, 2024
Instagram for Everyone: Personal Profiles Now Available

You can now add your personal Instagram profile to Buffer and schedule posts via reminder notifications. This update gives you the flexibility to manage Instagram your way, whether you’re here to share memories, grow your influence, or build your business.

BlueskyNov 21, 2024
Bluesky Isn’t Like Other Social Networks: Here’s How to Get Set Up

In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.

InstagramNov 19, 2024
Instagram Image and Video Size and Dimensions in 2024 — for Posts, Stories, and Reels

Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.

BlueskyNov 19, 2024
All of Bluesky’s Features (So Far) and How to Use Them

All the features on Bluesky, plus how to use them.

InstagramNov 14, 2024
12 Ways to Get More Followers on Instagram in 2024

Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.