Kevan Lee
Former VP of Marketing @ Buffer
A collection of 251 posts by Kevan Lee - Page 7
Twitter tips is one of our favorite topics on the blog. We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And we’re keen to find the absolute best way to get the most value out of Twitter. We’ve written before about Twitter tips for beginners, time-saving hacks, and advanced techniques, and for the firs
I’m constantly amazed and inspired by the way that others go about experimenting, testing, and trying out new methods to get more value out of their social media marketing. Constant testing is something we love to do at Buffer. So I’m always keen to hear about new tests to try. There’s no shortage of intriguing new social media strategies. I’m excited to share 10 of the latest ones I’ve been interested to try here at Buffer. Do you think these might work for you and your social media marketin
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible? We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth. Here are the tools we use (and
Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat. One of the greatest social media superpowers you hold—as an individual, a brand, or an agency—is the ability to control time. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be. Social media automation makes it possible to save time, stay flexible, and plan your online marketing s
Why do you read the updates you read? Why do you browse the products you browse? There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like. Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fasc
You might have noticed that we’re big fans of tools at Buffer. We’ve written about tools for mobile marketing. Tools for Facebook. Tools for SEO. Of course, we make tools for social media management, so there’s a chance we could be a bit biased. But we see online tools and apps as a key part of our philosophy of working smarter, not harder. It’s also a lot of fun to find a great new tool! So when the tool-finding team at Product Hunt asked us at Buffer to curate a list of our top tools for re
Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your tasks so you make the absolute most of your valuable time? I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute wind
You post to your Facebook page , hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach —can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist? I went looking for answe
You get a ton done when you’re at your computer, speeding away on the day’s social media strategy. Might there be a way to wring some productivity when you’re away from your desk? Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop. Which apps are best for social media marketers? I gave a huge number of the
Your sharing schedule is as unique as you. Content finds you when you’re sitting down to work, when you’re flipping through your phone, and when you’re kicked back on the couch. Inspiration comes, regardless of the device you’re holding. How great would it be to schedule and share whenever these moments arrive? We’d love to do our part to help make sharing to social media even easier, from wherever you are. We’re excited to deliver even more of our simple-to-use Buffer app that fits the way yo
How long should my tweet be? Or my blogpost? Or my headline ? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d love to see if I can help make it even more useful. Along with all the best tips on optimal lengths for tweets, blogposts, h
If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. There’s also a number of unique ways to go about them. I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list. See what I learned in the post below, and add your favorite uses in the comments. 2
You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure. Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update. What feeling does your update impart? How does someone feel when they read your update? These are big, ethereal questions, and significantly different than discovering great content and finding the best litera
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social medi
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media stra
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of tips and tricks that make social media easier, and written a ton of helpful, actionable content. Many others have just as much—probably even more—awesome content sitting in the archives. If you’re just starting out, you’ll get to this point, too. When your archives are bursting with content, it could ve
When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features. We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Share to multiple profiles in one click with Groups Imagine you’ve got an update to share with your Twitter, Facebook, and Google+ followers. Imagine you typically share the
Social media advice seems to come in two flavors: what to do and how to do it. Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new. Sharing old content is awesome social media advice. So how exactly does one go about it? It’s a question I’ve been working to answer for myself as I sha
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter. Still, there are some fabulous Facebook tools out there, and they can help push your Faceboo
When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that take little time but pay off with big dividends. And wouldn’t you know, quick wins are e
Rest, and think. What does your ideal day look like? When do you wake up? Who do you spend time with? What do you do? What does your ideal work look like? What do you create? How does it make you feel? Where are you when you’re creating it? What is your ideal life? Picture it. Embrace it. Bearhug the living daylights out of it. Then go out and get it. You can be anything you want to be This seems impossible, right? At the very least impractical. People don’t just visualize what they want
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content? Where do I even start? Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far.
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection! I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media article
The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right? Well, there’s a bit more to it than that. We love digging up the latest stats and best practices on how to share better on social media. And our findings are just that: General statistics and ideas on what might work best in practice. Many stats are jumping off points for you to test and iterate on what’s best individually and personally for your sharing.