Social Media Marketing - Page 4

A collection of posts on Social Media Marketing

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.

4 TikTok Alternatives to Consider

Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.

TikTok in the U.S.: What We Know & What It Means For Your Buffer Account

After a period of inaccessibility for users in the United States, TikTok has started restoring its services.

Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits

Instagram Edits is going to be a pretty powerful app for creators. Here's a look at all the features Meta teased in their strategically timed announcement.

Instagram Reels Length: How Long Can Reels Be?

In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.

6 Social Listening Tools and What They’re Best for (With Alternatives)

Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.

Best Video Editing Software in 2025 — 15 Free + Paid Tools

A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.

How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)

Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.

7 Predictions for Social Media in 2025 from Creator Economy Experts

We asked 11 experts for their social media predictions for 2025 – here's what they had to say.

How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.

Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.

28 AI Marketing Tools to Save Time and Boost Performance

Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.

A Guide to Using Apple’s Image Playground in Buffer

Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next. That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally foc

22 Pop Culture Moments That Blew Up on Social Media in 2024

From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).

What’s New in Buffer: 15+ New Features & Updates We Made In 2024

Discover everything Buffer shipped in 2024 to help you create, schedule, and manage social media. From new tools like kanban boards to support for Threads and Bluesky, explore the updates designed to make content creation easier for you.

12 Best URL Shorteners to Shrink Your Links in 2025

URL shorteners save precious character space. But not all tools are created equal. Compare 12 top options for different use cases, including free tools.

From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

Music for YouTube Videos: The Lowdown on Licenses + 15 Sites to Find Tracks for Your Next Project

Discover 15 reliable places to find music for YouTube videos, from free options to premium services. Plus, learn music licensing basics to protect your channel.

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal processing isn't an o

How to Make the Most of Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

40 Free High-Quality Social Media Icon Sets For Your Website

Discover 40 free, high-quality social media icons to elevate your website's design. From minimalist to creative and colorful, find the perfect icon set that matches your brand's style.

7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.