All posts
A collection of 2,456 blog posts
- Topic
- Creator
- Published
Dive into the forces shaping social media in 2026 and what they could mean for creators.
Reading time15 minute read
- Topic
- Published
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
- Published
In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.
Reading time14 minute read
- Topic
- Content Marketing
- Published
Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more — without more work.
Reading time16 minute read
- Published
Gabriela Zedán breaks down why community is more important than ever.
Reading time7 minute read
- Topic
- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
- Published
Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Buffer News
- Published
See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies.
Reading time6 minute read
- Published
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Reading time10 minute read
- Topic
- Published
Everything you need to know about Instagram for business — profile setup, content formats, growth strategy, insights, and Instagram ads.
Reading time15 minute read
- Topic
- Buffer News
- Published
Join us for 30 days to post consistently to social media!
Reading time3 minute read
- Published
Here's how our 2025 predictions panned out.
Reading time10 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in January 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
- Analytics
- Published
If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in January 2026.
Reading time6 minute read
- Topic
- Published
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Topic
- Guides & Courses
- Published
Here are the top 9 courses to improve your social media marketing skills.
Reading time9 minute read
- Topic
- Open
- Published
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
Reading time5 minute read
- Topic
- Published
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
Reading time17 minute read
- Topic
- Data
- Published
According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.
Reading time6 minute read
- Published
This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.
Reading time12 minute read