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A collection of 16 posts
You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers...
What if you could read your audience’s mind? You could create the products your customers need, improve your profits, and save many hours. You’...
In this article, we walk through the ins and outs of creating a social media report....
Go beyond your follower count with qualitative social media metrics that are actually relevant to your business growth in this post....
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We&...
There are literally thousands of different marketing metrics for every digital channel. You could spend days learning what each of them means, let alone how...
In this guide, we'll walk you through a step-by-step process to help you find the best times for your business to post on Instagram....
A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. And in this post, you'll find out how to leverage LinkedIn for your business....
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of...
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...
Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and...
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because...
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review...
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