Build a loyal and engaged audience on social media

A social media engagement tool is a platform that allows small business owners, or social media managers, to reply to their social media comments, stay on top of important interactions, and turn followers into fans.

There are many benefits in using a social media engagement tool to reply to comments. Here are a few reasons why people prefer to use Buffer’s engagement tool:

• Our simple dashboard makes it easy to see and respond to all of your comments quickly, without jumping from platform to platform;
• We use a mix of filtering and machine learning to identify whether a comment is a negative comment, a comment with a question, or a comment about a purchase;
• You can use keyboard hotkeys and smart emojis to help you quickly interact with more fans, without having to pick up your phone.

Replying to comments on social media can seem like an overwhelming task, but it doesn’t have to be. Buffer’s Engage tool allows you to engage with your followers quickly and easily across Facebook Pages and Instagram business accounts.With a few clicks, you can reply or react with an emoji and make sure every comment is answered. Plus, with our sentiment and label features, you won’t miss an opportunity to connect with your customers. You can quickly see negative comments, questions, or comments about your orders — right from your dashboard!

By replying to comments on social media, you’re showing your followers (and customers) that you care, that you’re responsive, and that their feedback matters. All of this helps you build connections and can help you stand apart from other businesses who aren’t as responsive. Also, when followers know they can expect a reply from you, they’re more likely to comment on other posts, tag you in Stories, and share your brand with non-followers. All of this increases overall social media engagement and serves as word-of-mouth marketing.

If you don’t have a dedicated social media manager or team, replying to every comment, DM, and message can be tough. But, responding in a timely manner is important, especially on platforms like Instagram where Stories expire in 24 hours. Using our Engage tool will make it easy to see and respond to all of your comments quickly, without jumping from platform to platform.

With Buffer’s Engage tool, you can reply to comments quickly and easily across Facebook Pages and Instagram business accounts.

Our Engage tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card required and you can cancel at any time.