Build a loyal and engaged audience on social media
See all of your comments, stay on top of important interactions, and turn followers into fans using Buffer.
Start your free trial269%
Increase in engagement2x
More followers115k
Grew following12%
Increase in engagement2,000
New followers in two months4x
Increase in traffic10%
Monthly growth in followers15%
Increase in followers50%
Increase in impressions400%
Increase in followers999%
Increase in engagement251%
Increase in engagement40%
New leads200,000
New followers269%
Increase in engagement2x
Increase in engagement100
New followers a day20 hrs
Saved a day100%
Increase in engagement35%
Increase in engagement269%
Increase in engagement2x
Increase in following200%
Increase in following386x
Boost in engagement rate60 hrs
Saved per month2.5 million
Followers1.2 million
Followers6.9 million
Followers200k
Followers269%
Increase in engagement2x
More followers115k
Grew following12%
Increase in engagement2,000
New followers in two months4x
Increase in traffic10%
Monthly growth in followers15%
Increase in followers50%
Increase in impressions400%
Increase in followers999%
Increase in engagement251%
Increase in engagement40%
New leads200,000
New followers269%
Increase in engagement2x
Increase in engagement100
New followers a day20 hrs
Saved a day100%
Increase in engagement35%
Increase in engagement269%
Increase in engagement2x
Increase in following200%
Increase in following386x
Boost in engagement rate60 hrs
Saved per month2.5 million
Followers1.2 million
Followers6.9 million
Followers200k
FollowersReply to comments from your desktop
View your unanswered comments in one simple dashboard. Buffer will highlight the most important ones for you.
Never miss
a comment
The familiar grid view allows you to see which posts have unanswered comments and quickly jump from post to post.
"Compared to what we were using before, the notifications are more accurate and it’s so much easier to interact and comment back."
Bryanna-Nicole Evans,
Social Media Manager
Prioritize important conversations
Smart alerts using machine learning let you know at a glance if a post has questions, negative sentiment, or comments about a purchase.
It's all about speed
There's only so much time in the day for social media marketing. Keyboard hotkeys and smart emojis help you quickly interact with more fans, without having to pick up your phone.
Buffer has made sharing our story and building our brand on social media so much easier.
Luis Cancel, Managing Editor
On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that.
Liz Gillis, Digital Marketer
For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts.
Troy Petrunoff, Marketing Manager
Buffer makes it easy for us to monitor all of our engagement and strengthen the connection with our audience.
Rodrigo Hyago, Social Media Content Manager
Buffer saves us, literally, hours and in turn helps us spread our message even further.
Joe Loria, Content Manager
Buffer has made sharing our story and building our brand on social media so much easier.
Luis Cancel, Managing Editor
On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that.
Liz Gillis, Digital Marketer
For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts.
Troy Petrunoff, Marketing Manager
Buffer makes it easy for us to monitor all of our engagement and strengthen the connection with our audience.
Rodrigo Hyago, Social Media Content Manager
Buffer saves us, literally, hours and in turn helps us spread our message even further.
Joe Loria, Content Manager
FAQ
1What is a social media engagement tool?
What is a social media engagement tool?
A social media engagement tool is a platform that allows small business owners, or social media managers, to reply to their social media comments, stay on top of important interactions, and turn followers into fans.
2Why do I need a social media engagement tool?
Why do I need a social media engagement tool?
There are many benefits in using a social media engagement tool to reply to comments. Here are a few reasons why people prefer to use Buffer’s engagement tool:
- Our simple dashboard makes it easy to see and respond to all of your comments quickly, without jumping from platform to platform;
- We use a mix of filtering and machine learning to identify whether a comment is a negative comment, a comment with a question, or a comment about a purchase;
- You can use keyboard hotkeys and smart emojis to help you quickly interact with more fans, without having to pick up your phone.
3How does Buffer’s Engage tool work?
How does Buffer’s Engage tool work?
Replying to comments on social media can seem like an overwhelming task, but it doesn’t have to be. Buffer’s Engage tool allows you to engage with your followers quickly and easily across Facebook Pages and Instagram business accounts.With a few clicks, you can reply or react with an emoji and make sure every comment is answered. Plus, with our sentiment and label features, you won’t miss an opportunity to connect with your customers. You can quickly see negative comments, questions, or comments about your orders — right from your dashboard!
4Why is it important to reply to comments on social media?
Why is it important to reply to comments on social media?
By replying to comments on social media, you’re showing your followers (and customers) that you care, that you’re responsive, and that their feedback matters. All of this helps you build connections and can help you stand apart from other businesses who aren’t as responsive. Also, when followers know they can expect a reply from you, they’re more likely to comment on other posts, tag you in Stories, and share your brand with non-followers. All of this increases overall social media engagement and serves as word-of-mouth marketing.
5How quickly should I reply to comments on social media?
How quickly should I reply to comments on social media?
If you don’t have a dedicated social media manager or team, replying to every comment, DM, and message can be tough. But, responding in a timely manner is important, especially on platforms like Instagram where Stories expire in 24 hours. Using our Engage tool will make it easy to see and respond to all of your comments quickly, without jumping from platform to platform.
6What social media channels are supported on Buffer’s Engage tool?
What social media channels are supported on Buffer’s Engage tool?
With Buffer’s Engage tool, you can reply to comments quickly and easily across Facebook Pages and Instagram business accounts.
7Can I use the Engage tool for free?
Can I use the Engage tool for free?
Our Engage tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card required and you can cancel at any time.