Publications

A collection of Buffer publications.

How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

In this article, Lloyd George shares invaluable insights and advice for aspiring creators who want to balance entrepreneurship with content.

Jun 8, 2023 11 min read Flow

Tamilore Oladipo Content Writer @ Buffer

how to balance content creation with business

The Content Writer Role at Buffer: What We Looked For In Applications

Jun 9, 2023 6 min read Open

Here are six reasons we didn't move some Content Writer applications forward and more about our application process.

Hailley Griffis, Head of Communications & Content @ Buffer

The Document of All Documents: How Our Customer Advocacy Team Works With Information Overwhelm

Jun 8, 2023 4 min read Workplace of the future

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts

Lexi Kent-Monning, Customer Advocate

Introducing: YouTube Shorts Scheduling

Jun 7, 2023 3 min read YouTube

You can now schedule YouTube Shorts with Buffer! Grow your audience with content planning and scheduling features, and share vertical videos to all of your favorite platforms in one place.

Mike Eckstein, Product Marketing Manager @ Buffer

Giving Things Away for Free Has Helped Me Build a Six-Figure Business

Jun 5, 2023 6 min read Flow

Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world.

Adebukola Ajao, Founder of BDY Consult

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How to Create Facebook and Instagram Stories Ads That Get You Results

Feb 4, 2019 8 min read Advertising

This post is part of our Instagram Marketing Strategy series [https://buffer.com/instagram-for-business/]. The series provides you with actionable insights and lessons on how

Alfred Lua, Product Marketing @ Buffer

Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

Sep 26, 2018 12 min read Advertising

Facebook ads [https://buffer.com/library/facebook-ads/] can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more

Spencer Lanoue, Team Buffer

LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to Them

Sep 10, 2018 3 min read Advertising

LinkedIn now has more than 500 million users [https://www.socialmediatoday.com/news/the-rise-of-the-new-linkedin-by-the-numbers-infographic/508519/] and if you want to reach business decision-makers, it could

Ash Read, Head of Content at Buffer

Introducing: YouTube Shorts Scheduling

Jun 7, 2023 3 min read YouTube

You can now schedule YouTube Shorts with Buffer! Grow your audience with content planning and scheduling features, and share vertical videos to all of your favorite platforms in one place.

Mike Eckstein, Product Marketing Manager @ Buffer

Schedule Your Instagram Stories with Buffer!

May 17, 2023 2 min read Buffer News

We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories—one of the first platforms to offer this unique feature.

Phill Agnew, Senior Product Marketer @ Buffer

The Story Behind Buffer’s AI: An Interview with Diego Sanchez

May 3, 2023 6 min read Open

We go behind the scenes on Buffer’s AI developments in this interview with Senior Product Manager Diego Sanchez.

Phill Agnew, Senior Product Marketer @ Buffer

Why we’re doubling down on AI at Buffer

Apr 11, 2023 3 min read Buffer News

Buffer’s AI just got smarter. Powerful new functionality helps you rephrase, summarize and even expand your content.

Phill Agnew, Senior Product Marketer @ Buffer

Introducing Buffer's Revamped Zapier Integration

Apr 5, 2023 3 min read Buffer News

We’re excited to launch our completely revamped Zapier integration, enabling you to share your content to and from thousands of apps.

Mike Eckstein, Product Marketing Manager @ Buffer

Hello Fediverse! Introducing Buffer for Mastodon

Jan 31, 2023 4 min read Mastodon

Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.

Mike Eckstein, Product Marketing Manager @ Buffer

More Data, Better Results: Introducing LinkedIn Analytics and More

Nov 24, 2020 8 min read Analytics

You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.

Alfred Lua, Product Marketing @ Buffer

Introducing boosted post insights: Compare organic and paid results at a glance

Sep 2, 2020 7 min read Analytics

You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.

Alfred Lua, Product Marketing @ Buffer

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Mar 11, 2020 4 min read Analytics

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million

Alfred Lua, Product Marketing @ Buffer

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

Feb 12, 2020 5 min read Analytics

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you

Alfred Lua, Product Marketing @ Buffer

Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Jun 2, 2023 10 min read Open

Meet Sophie, a Senior Growth Marketing Manager and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Tamilore Oladipo, Content Writer @ Buffer

From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

Jun 1, 2023 10 min read YouTube

In this interview, we dive into the strategies and techniques that YouTube creator, Paul O'Malley, used to rapidly grow his channel from zero to 30,000 subscribers.

Mike Eckstein, Product Marketing Manager @ Buffer

How I’ve Built a Million-Dollar Business in 3 Years Using the Power of Referrals

May 29, 2023 5 min read Flow

Learn the simple strategies this founder has used to encourage clients to recommend his work to others, leading to 70 percent of his agency’s business coming from inbound referrals.

Jacob Burt, Founder of BURT. Media Company

Work-Life Harmony: Karinna Briseno Shares Her Experience at Buffer

May 26, 2023 9 min read Open

Meet Karinna Briseno, a Technical Advocate at Buffer who redefines success by balancing personal growth, mental health, and career accomplishments.

Tamilore Oladipo, Content Writer @ Buffer

From Passion Project to Multi-6-Figure Business: How I Grew and Monetized My Podcast

May 24, 2023 5 min read Small Business

Despite having no experience in journalism or building a company, Doone Roisin managed to turn her podcast for female founders into a thriving business in just a few years. Here are some of the strategies that helped her get there.

Doone Roisin, Founder of Female Startup Club

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How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

The Content Writer Role at Buffer: What We Looked For In Applications

The Document of All Documents: How Our Customer Advocacy Team Works With Information Overwhelm

How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

Introducing: YouTube Shorts Scheduling

This Instagram Post Doubled My Following—Here’s the Template and Strategy I Use to Keep Engagement High

Giving Things Away for Free Has Helped Me Build a Six-Figure Business

How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

This Instagram Post Doubled My Following—Here’s the Template and Strategy I Use to Keep Engagement High

Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Ask Buffer: What is Short-Form Video, and How Can You Use It?

How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

How to Create Facebook and Instagram Stories Ads That Get You Results

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to Them

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

Introducing: YouTube Shorts Scheduling

Schedule Your Instagram Stories with Buffer!

The Story Behind Buffer’s AI: An Interview with Diego Sanchez

Why we’re doubling down on AI at Buffer

Introducing Buffer's Revamped Zapier Integration

Hello Fediverse! Introducing Buffer for Mastodon

How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

This Instagram Post Doubled My Following—Here’s the Template and Strategy I Use to Keep Engagement High

Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Ask Buffer: What is Short-Form Video, and How Can You Use It?

How to Fuel Social Media Content with Your Existing Work (According to a Founder)

More Data, Better Results: Introducing LinkedIn Analytics and More

Introducing boosted post insights: Compare organic and paid results at a glance

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

Creator Longevity: 4 Tips for Building a Lasting Content Career

Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Subscribe to our newsletter

Ask Buffer: What is Short-Form Video, and How Can You Use It?

How I’ve Built a Million-Dollar Business in 3 Years Using the Power of Referrals

Work-Life Harmony: Karinna Briseno Shares Her Experience at Buffer

How to Fuel Social Media Content with Your Existing Work (According to a Founder)

From Passion Project to Multi-6-Figure Business: How I Grew and Monetized My Podcast

Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention

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