Publications

A collections of Buffer publications.

When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

Jul 30, 2020 4 min read Open

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When

Carolyn, Chief of Special Projects @ Buffer

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Jul 22, 2020 12 min read Business and SaaS strategy

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers

Joel Gascoigne, CEO and co-founder @ Buffer

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Jul 21, 2020 11 min read Brand Marketing

Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.

Ann Smarty, Founder @ Viral Content Bee

Why Transparent Email Stopped Working For Us and What We Do Instead

Jul 2, 2020 5 min read Open

We used to have a system called "transparent email" for all internal communication at Buffer. That stopped working for us, here's what we do now.

Hailley Griffis, Head of Public Relations @ Buffer

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Jul 21, 2020 11 min read Brand Marketing

Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.

Ann Smarty, Founder @ Viral Content Bee

13 Newsletters You’ll Want in Your Inbox in 2020

Dec 19, 2019 5 min read Content Marketing

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as

Anum Hussain, Team Buffer

How to Create Facebook and Instagram Stories Ads That Get You Results

Feb 4, 2019 8 min read Advertising

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram.

Alfred Lua, Product Marketing @ Buffer

Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

Sep 26, 2018 12 min read Advertising

Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’

Spencer Lanoue, Team Buffer

LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to Them

Sep 10, 2018 3 min read Advertising

LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to

Ash Read, Editorial director at Buffer

How to Schedule Instagram Stories

Oct 3, 2019 5 min read Instagram Stories

More than 500 million Instagrammers use Stories every day, and the format has opened up a wealth of content opportunities for marketers.

Ash Read, Editorial director at Buffer

Announcing Hashtag Manager: A New Tool to Help You Save and Organize Hashtags for Instagram

Aug 6, 2019 5 min read Buffer News

Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here.Over the years,

Ash Read, Editorial director at Buffer

Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Oct 9, 2018 5 min read Buffer News

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each

Ash Read, Editorial director at Buffer

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Sep 26, 2018 3 min read Facebook

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and

Ash Read, Editorial director at Buffer

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Mar 11, 2020 4 min read Analytics

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million

Alfred Lua, Product Marketing @ Buffer

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

Feb 12, 2020 5 min read Analytics

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you

Alfred Lua, Product Marketing @ Buffer

Using Data to Shape Experiences: A #Bufferchat Recap

Jul 27, 2017 8 min read Analytics

This week on #bufferchat, “tech humanist” Kate O’Neill (founder of KO Insights) stopped by to share her thoughts about using data to shape experiences.

Arielle Tannenbaum, Team Buffer

Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

Jun 17, 2020 5 min read Open

We’ve decided to conduct a long-term pilot of the 4-day workweek. See our results so far and what we're adding next.

Courtney Seiter, Director of People @ Buffer

We’re Trying a 4-Day Workweek for the Month of May

May 30, 2020 3 min read Open

As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and

Joel Gascoigne, CEO and co-founder @ Buffer

How We Hold an Engaging All Hands Meeting as a Remote Team

May 28, 2020 7 min read Open

Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the

Nicole Miller, Team Engagement Manager @ Buffer

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

May 25, 2020 2 min read Open

“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy GroveThis quote comes from Andy Grove, Intel’

Joel Gascoigne, CEO and co-founder @ Buffer

We Are Sunsetting Reply, Here’s Everything You Need to Know

May 11, 2020 4 min read Business and SaaS strategy

In 2015, we made Buffer’s most significant acquisition and acquired Respondly, which became Reply, our solution to help businesses deliver fast and responsive customer

Joel Gascoigne, CEO and co-founder @ Buffer

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Apr 24, 2020 10 min read Open

I have always assumed that a remote company must have a lower carbon footprint, but is that true?

Juliet Chen, Team Buffer

Business as Abnormal: Every Message We’ve Shared With Our Team (So Far) During COVID-19

Apr 13, 2020 3 min read

No one knows how to work during a pandemic, and we’re all grappling through it together. So in the spirit of sharing, here are all of the internal messages we’ve shared with our team and shareholders during this time.

Courtney Seiter, Director of People @ Buffer

The Evolution of Onboarding at Buffer: How We Welcome New Teammates

Apr 10, 2020 7 min read

Here’s a look at how we’ve evolved the process of onboarding teammates at Buffer -- what we've stopped, started, and are doing next.

Nicole Miller, Team Engagement Manager @ Buffer

Sustainable Swag: Aligning Our Values with Our Merchandise

Apr 10, 2020 4 min read

For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates,

Nicole Miller, Team Engagement Manager @ Buffer

How I Master My Calendar on Buffer’s Distributed Team

Apr 10, 2020 5 min read

Before I worked in a remote team, I was a freelancer and never needed to collaborate with teams very much. The way I used my

Marcus Wermuth, Team Buffer

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

How Huel Uses Social Media to Reach an Audience of 400,000+

When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Why Transparent Email Stopped Working For Us and What We Do Instead

How Huel Uses Social Media to Reach an Audience of 400,000+

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Get Over Your Creativity Block With These 20 Social Media Content Ideas

COVID-19: Social Media Management in Times of Crisis

13 Newsletters You’ll Want in Your Inbox in 2020

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

How to Create Facebook and Instagram Stories Ads That Get You Results

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to Them

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

How to Schedule Instagram Stories

Announcing Hashtag Manager: A New Tool to Help You Save and Organize Hashtags for Instagram

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands

How Huel Uses Social Media to Reach an Audience of 400,000+

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Get Over Your Creativity Block With These 20 Social Media Content Ideas

COVID-19: Social Media Management in Times of Crisis

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

If Likes No Longer Matter on Social Media, Then What Does?

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Using Data to Shape Experiences: A #Bufferchat Recap

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

We’re Trying a 4-Day Workweek for the Month of May

How We Hold an Engaging All Hands Meeting as a Remote Team

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

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We Are Sunsetting Reply, Here’s Everything You Need to Know

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Business as Abnormal: Every Message We’ve Shared With Our Team (So Far) During COVID-19

The Evolution of Onboarding at Buffer: How We Welcome New Teammates

Sustainable Swag: Aligning Our Values with Our Merchandise

How I Master My Calendar on Buffer’s Distributed Team

Join 65,000+ businesses that use Buffer to build their brand on social media

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