Insights

Analytics that show you your next move

Powerful, actionable, and reliable insights — for everyone from a solo creator to an agency reporting to a client. See what’s working across every channel, and know exactly what to try next.

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Free to start · 10+ networks in one view · No credit card

Our team’s real numbers, live from Buffer Insights

  • Likes
    2,65536%

    1,946 in previous period

  • Comments
    67045%

    461 in previous period

  • Impressions
    351.4k192%

    120.4k in previous period

  • New followers
    1,67249%

    3,251 in previous period

See Insights in action

Watch how Buffer turns your social data into a clear plan for what to post next.

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  • Plain-language takeaways; charts and reports your clients will love.

    The All Channels report with top posts, an export menu, and a followers bar chart

  • See all your channels at a glance, or drill into any one for a closer look.

    A posts-by-month stacked bar chart alongside a single channel’s LinkedIn metrics

  • Every metric carries a clear definition and update frequency.

    A tooltip showing when post metrics were last updated and the next sync window
The All Channels report with top posts, an export menu, and a followers bar chart

Works with the tools you already use

Connect Buffer to the tools you already rely on, so everything works together and you can move faster.

See all integrations

Weekly Takeaways

Skip the guesswork

Takeaways turn your results into clear suggestions you can act on in a click.

  • Revise Posting Schedule

    Your schedule has several paused days. Consider adding more active slots to increase posting opportunities.

    Create a PostAdjust Your Schedule

  • Boost Posting Frequency

    You’re currently behind your posting goal with only 1 post sent out of 12 needed. Start posting to catch up.

    Create a Post

  • Repost Your Engaging Content

    Your post about a memorable moment received strong engagement. Consider reposting it to maximize its reach.

    View Post Details

Connect your favorite accounts

Agents

Ask Claude how last week went. It'll know.

Buffer connects to Claude, ChatGPT, and the other AI tools already in your workflow. Ask about your top post, your best time to publish, or how a client's account performed last month, and get a real answer.

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AI assistants connected to the Buffer API, pulling post history to surface the top-performing posts
Dustin Kuhns
Insights has made my client reporting so much better. I can combine channels across platforms in one simple, elegant place and use tags to show me how audiences are engaging to shape the story my clients are telling.
Dustin Kuhns
Read full case study

Benchmarks

See how your social performance stacks up

Our benchmarks show how posts perform across platforms, industries, and account sizes.

  • Instagram benchmarks

    See how your content compares to over 250,000 other creators on Instagram.

  • Facebook benchmarks

    See how your content compares to over 200,000 other creators on Facebook.

Resources

Learn more about Insights

Data-backed guides to help you understand your performance and decide what to post next.

FAQs

How is Insights different from the old Analyze?

Insights is a complete rebuild of the analytics that used to live in Analyze. We started from scratch so you can see how every channel is performing, understand what’s behind the numbers, and know what to try next, all without leaving Buffer.

What can I see in Insights?

Performance for every post and channel you manage in Buffer, including reach, engagement, follower changes, and your top-performing content. You can compare channels side by side and track how you’re trending over time. Takeaways sit on top of all of it and tell you what’s working and what to focus on next.

What are Takeaways?

Takeaways are short, readable summaries of your performance. Rather than leaving you to interpret charts on your own, they surface the patterns that matter and suggest a sensible next step. You make the final call; Takeaways help you make it faster.

Is Insights free?

Yes. The core of Insights is included on Buffer’s free plan, so you can see how your content is doing before you pay for anything. Paid plans add more for teams and agencies who need a longer view of their history and client-ready exports.

Which networks does Insights cover?

All the networks you manage in Buffer, in one place: Facebook, Instagram, TikTok, LinkedIn, Threads, YouTube, X, Pinterest, Bluesky, and Mastodon. You can view them together or compare any of them against each other.

Can I connect Insights to AI tools like Claude or ChatGPT?

Yes. Buffer offers an MCP server and a public API, so you can ask an AI agent like Claude or ChatGPT about your recent performance and bring your Buffer data into the other tools you use.

Can I trust the numbers?

Every metric comes with a clear definition and how often it refreshes, so you always know what a number means and where it came from.

Can I export reports for clients?

Yes. On paid plans you can export your Insights as a PDF or CSV, so agencies and teams can share polished reports with clients or fold the data into their own reporting.

Grow your social presence with confidence

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