AskBuffer

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In this #AskBuffer, we explore whether there is a best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

Reading time8 minute read

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From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

Reading time11 minute read

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This article explores the popularity of the short-form video format and some tips for making the most of it for your social media.

Reading time7 minute read

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In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.

Reading time13 minute read

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Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.

Reading time7 minute read

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Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

Reading time5 minute read

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There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.

Reading time4 minute read

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TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.

Reading time11 minute read

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Wondering if you should be using AI-generated content in your marketing? We break down the different perspectives in this article.

Reading time7 minute read

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Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

Reading time8 minute read

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Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?

Reading time5 minute read

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Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.

Reading time9 minute read

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For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

Reading time5 minute read

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Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Reading time4 minute read