According to Animoto’s 2018 State of Social Video: Marketer Trends report, 73 percent of marketers surveyed created at least two videos each month for social media marketing.
There are many good reasons for that. Videos help increase traffic and sales, reduce support queries, and help users understand our products and services better.
But creating and editing videos is not as simple as writing a blog post or crafting a tweet. And it’s not always cheap!
We understand that as we create many videos for social media, too. To make the work easier for you, I’ve compiled a list of 18 best free video editing software that’ll make putting videos together easier and more affordable. (Several of them don’t put a watermark on your videos!)
(Oh, did you know that you can schedule social media videos with Buffer? Read more below.)
18 best free video editing software to create great marketing videos
With Headliner, you can upload a video and let it automatically transcribe the audio into captions or create a video simply uploading an article or an audio file. You can also upload or search for images, videos, and GIFs to be added to your video.
Bonus: The team at Headliner has a hilarious page explaining why the tool is free.
2. Clipchamp Create
Clipchamp Create is one of the most generous free online video editing tools I’ve found in my research. The free plan lets you create unlimited video projects, gives you access to all basic editing tools, and allows you to export your videos in 480p output resolution without watermark! (There’ll be a watermark if you use the stock footages, which I thought is reasonable.)
You could upgrade to Premium or Business for just $9 per month or $19 per month respectively to gain access to their stock library and to download your videos at higher resolutions.
Clipchamp also provides a few other video tools, such as video converter, video compressor, and webcam recorder.
3. Quik by GoPro
GoPro has two free video editing apps for creating and sharing content from your smartphone and GoPro devices. (It doesn’t have to be GoPro footages at all, and the videos created won’t have any watermark!)
Quik is the simpler of the two, which aims to let you create videos with minimal effort. As GoPro stated, “it automatically analyzes your footage to find the best moments, adds beautiful transitions and effects, and syncs it all to the beat of the music.” (Mindblown!)
4. Splice by GoPro
Splice is the other video editing app by GoPro. According to GoPro, Splice “puts the power of a professional desktop editor at your fingertips”. You can select transition style, trim your footages, add text, change the video speed, and more. Splice also provides a huge library of free soundtracks for your videos.
5. Adobe Premiere Clip
Adobe Premiere Clip is a mobile video editing app (available on both iOS and Android devices). Once you have selected your images and video clips, you can let Adobe Premiere Clip create a video for you automatically or create a highly customized video yourself. You can change the music, edit the image and video clips, add titles and transitions, and more.
If you subscribe to the Adobe Creative Cloud, this app also works with Premiere Pro CC, Lightroom, and Capture CC.
FilmoraGo is such a comprehensive video editor app that you might feel like you are editing your videos on your desktop. Besides the usual features such as themes, text, transitions, it also offers a range of video editing features — trim/split, ratio/crop, speed control, reverse, voice over, audio mixer, and picture-in-picture. It’s amazing that FilmoraGo is free and it doesn’t add a watermark or limit the length of your videos.
FilmoraGo is available on both iOS and Android devices.
Typito is another drag-and-drop online video editor with a forever free plan (so wonderful!) An interesting unique feature Typito has is the ability to add a branded banner on your video. This will allow your audience to easily recognize your videos on social media. Typito also lets you resize your video in seven different sizes with a click.
Most video editors I found doesn’t let you remove watermarks on a per-video basis but Typito lets you remove their logo from your video for $5.
8. Adobe Spark Video
Adobe Spark Video provides multiple storyboards, layouts, and themes to help you put together amazing videos. You can access all the features for free! The only catch is there will be a tiny Adobe Spark watermark in the bottom-right corner of your videos. (If you are already paying for Adobe Creative Cloud, you’ll access to Adobe Spark’s premium features, including removing the watermark.)
Adobe Spark Video also has an iOS app.
9. Kapwing Video Montage Maker
Kapwing created an awesome free video montage maker for combining videos, images, and GIFs into a video slideshow. While it doesn’t come with many editing features, it is quite easy to use and allows you to create square, vertical, and horizontal videos.
The videos will have a watermark, which can be removed for $6 per video or with a $20 per month subscription.
10. Wave.video by Animatron
Wave.video is an online drag-and-drop social media video maker. You can even resize your videos (vertical, horizontal, square) in just a click to create videos ideal for each social media platform.
On its free plan, you can create up to 10 videos and export them up to two-minute-long each in standard definition quality. The videos will have the Wave.video watermark. Also, you can upload only 10 video clips, 20 images, and 10 audio files (up to 500MB each). You could also use their stock videos, images, and audio files but they do come at an additional cost.
11. Soapbox by Wistia
Soapbox is a Chrome extension that lets you record, edit, share, and (even!) measure presentation videos. It records both your screen and your webcam simultaneously, which will then allow you to have a “split screen” view of both you and your screen in your video.
On the free plan, you can create unlimited videos, add a link to the end of your video, customize your player color, and generate a unique thumbnail. Downloading your videos, tracking engagement, and other advanced features are included in the $300 per year plan.
Biteable is an online video maker for social media videos, ads, slideshow, and more. Videos created with the free plan will have a watermark and can only be embedded or shared via a Biteable link. It also seems like you cannot upload your own video clips on the free plan.
To download your videos and get access to more features, such as 85,000 extra stock videos, video privacy, and more, you can upgrade to their Premium plan, starting at $29 per month.
13. Movavi Video Editor Clips
Movavi Video Editor Clips is a video editing app for both iOS and Android devices. Unlike many other mobile video editors, it lets you create videos of four aspect ratios – square (1:1), vertical for Instagram Stories (9:16), vertical (4:5), and widescreen (16:9).
On the free version, videos do come with a watermark. The subscription, starting at $1.99 per month, lets you remove the watermark, add custom company logos to your videos, add animated stickers for Instagram Stories videos, and enjoy new features for free.
Movavi also has a desktop video editing software, Movavi Video Editor, starting at $39.95.
VidLab is a free multi-track video editing app, which allows you to easily add and adjust text, images, music, and audio recording. It costs only $1.99 to remove the watermark and $5.99 to unlock all its features (extra video effects, sound effects, fonts, and more). VidLab seems to be available only on iOS at the moment.
15. Filmmaker Pro
Filmmaker Pro is a free video editing app with many in-app purchases (for additional music, fonts, animations, and stickers). Videos made with Filmmaker Pro do come with a watermark, which can be removed with a one-time fee of $21.99 or upon purchasing its All Access subscription.
Animaker is an online tool for creating animated videos. I might classify Animaker more as a video maker than a video editor. But it does let you upload your own images and audio files to be used in the animated videos.
On the free plan, videos will have a watermark and can only be published to YouTube or Facebook (and not be downloaded). Their paid plan starts at $19 per month.
If you are a Mac user, consider giving iMovie a go. It offers many advanced video editing features, which most online video editors don’t provide, for free! And with the mobile app, you can edit your videos on your Mac, iPhone, and iPad.
18. Windows Movie Maker
No worries if you are not a Mac user. Microsoft also provides a great video editing software, Movie Maker, for Windows users for free. You could also get the paid version for additional features such as slow and fast motion, unlimited photo overlay, Full HD output.
Schedule your social media videos
We know that creating and editing social media videos takes a lot of time and effort. We are thrilled at the opportunity to streamline the process for you. With Buffer, you’ll be able to schedule videos to Facebook, Twitter, and Instagram (through Instagram Reminders for now).
The videos you uploaded to Buffer will be published onto the social media platforms as though you uploaded them directly onto the platforms. Here are two examples:
Let us handle the publishing for you so that you can focus on making great videos. Learn more about our video scheduling feature here.
Over to you: What’s your favorite video editing software?
I was amazed to find many free video editing software with a generous offering, for example, without watermark. If I have missed your favorite free video editor, let me know on Twitter @alfred_lua. Thanks!