What is a photo dump?

A photo dump is a casual way of sharing multiple images at once on social media, usually in a carousel post. Instead of the carefully curated, perfectly polished images that were once the norm, a photo dump embraces a more messy, authentic vibe. It’s like throwing together random snapshots from your camera roll—selfies, food pics, funny moments with friends, or even behind-the-scenes content—giving followers a real, unfiltered look into your life.

What’s an example of a photo dump?

Fashion brand Glossier regularly posts photo dumps to offer a behind-the-scenes glimpse into their team, office life, and events. These posts let followers feel more connected to the brand by showing off its human side, which polished campaigns can sometimes overlook.

Bonus: Schedule photo dumps with Buffer

With Buffer, you can easily schedule your photo dumps ahead of time. Just select your snaps, arrange them in a carousel, and set the post to go live whenever you want. Get started for free or try our premium features with a 14-day trial!