What does GRWM mean?

"GRWM," which stands for "Get Ready With Me," is a popular social media trend where creators or vloggers share their getting-ready routine, often featuring makeup, outfits, or daily prep. These videos create a sense of connection by giving followers a glimpse into the creator’s day, making them feel like they’re part of the experience. Whether it's for a big event or a casual day, GRWM content is all about authenticity and sharing everyday moments with an audience.

What social media platforms is GRWM most common on?

GRWM content is most popular on platforms like Instagram, TikTok, and YouTube, where visual storytelling and lifestyle-driven videos shine. TikTok, especially, has played a huge role in pushing this format into the spotlight, thanks to its quick, relatable videos and highly engaged audience.

How can brands use GRWM?

Brands are getting in on the GRWM trend by partnering with creators or even making their own GRWM-style videos. For example, Glossier has nailed this format by partnering with influencers to create at-home YouTube videos where they use Glossier makeup products while getting ready. This approach feels authentic and allows followers to see how products fit seamlessly into a daily routine, building a deeper connection between the brand and its audience.