What is Bluesky?
Bluesky is a decentralized social media platform developed in collaboration with former Twitter CEO Jack Dorsey. It has rapidly gained traction in just three years since its launch in 2021, reaching 9.7 million users in September 2024.
Unlike traditional platforms, Bluesky runs on the AT Protocol, giving users control over their data and experience. It’s part of a growing movement toward decentralized networks that prioritize user empowerment and open-source development. One of Bluesky’s standout features is its ability to let users create and join custom feeds that cater to specific interests, similar to how hashtags work on other platforms. You can also moderate your experience by creating block or mute lists and use the platform’s built-in tools to report content.
Keen to learn more about how Bluesky’s features work? In this article, we explore Bluesky's roster of features, broken up by category and highlighting how they cater to the evolving needs of today's social media users.
Why should I use Bluesky?
Bluesky stands out for its focus on user control. You own your data, create custom feeds tailored to your interests, and enjoy a more open, censorship-free environment.
With a smaller, more engaged community compared to mainstream platforms, you’re more likely to have meaningful interactions and get your content seen. In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.
How do I create a Bluesky account?
Setting up a Bluesky account is easy. Visit bsky.app or download the app, sign up with your email, and customize your profile. You select a username to use Bluesky, shown as “@username.bsky.social,” but you can also turn a domain name into your username, a feature that “allows users to self-verify and own their username across the network.”
Bonus: Scheduling content for Bluesky with Buffer
With Buffer, you can easily build your community on Bluesky and beyond with flexible planning, posting, and analytics tools. Try Buffer for free!
