Social Media Marketing - Page 20
A collection of posts on Social Media Marketing
This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for the best. And in some ways there’s absolutely nothing wrong with that. These steps are necessary to get up and running and learn the ropes on Twitter. But, the biggest mistake we’re all making is not using two extremely simple Twitter features to their full potential. Replies and mentions. Replies and mentions are two of Twitter’s most powerful features. T
This is a little tough to admit. I’ve been failing at social media marketing. It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more. And that’s super scary to admit. What’s happening? I wish I knew! We’ve got lots of theories as to what’s be
I’ve never quite been able to wrap my head around social media advocacy. It’s scary for me to admit that because I write about social media for a living. I should know these things. I should have everything figured out. And I don’t. Social media advocacy has eluded me. Though that hasn’t stopped me from experimenting. I’ve muddled my way through what I believed social media advocacy to mean, and I went so far as to implement advocacy strategies – though not even sure I was doing it right. An
Our own Kevan Lee stopped by #bufferchat to share his most actionable social tips that you can apply to your social strategy today. Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Where do you look to find new strategies to test and try on social media? How do you improve? From Kevan: * “Love looking through Twitter/Facebook to see what
I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway. A pin loaded with hashtags , a really odd-sized image , an image with a one-word description , a Pin with no description at all . I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in
Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence). When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. Once you’ve got your templates, we’d love to help schedule a
If you’ve been looking to supercharge your social media strategy , you probably know a lot about the benefits of using images . But, how much do you know about actually creating scientifically shareable images? Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and mo
Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while. Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips. Luckily, there are lots of communities out there where both new and seasoned pros can go to talk shop and get help—whether your preferred network is Twitter, Facebook, LinkedIn or Google+! Here’s
Have you heard this advice before: “Follow your passions!” “Do what you love!”? And have you thought, what if my passions are my hobbies? Things that I could never be paid for? For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you lov
Just today, I found out what SOV means. Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way!). I had seen it on social media articles and updates and never knew what it meant. Do you have similar acronyms or abbreviations you’ve wondered about? Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the w
One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how things might work and the best strategies, ideas, and experiments to try next. I’ve had the privilege of trying out a number of these new strategies and experiments this year, learning tons about the best way to share on social media. I’d love to share with you what I’ve learned! Keep reading for my list of the
Social media expert Rebekah Radice joined us for Bufferchat to look back at social media trends in 2014 and look ahead for the best tips for your 2015 strategy. Check out the full Storify recap here! Why is a social media strategy important? From Rebekah: * A social media strategy allows you to be intentional and strategic, giving you focus and purpose. * Strategy m
When it comes to hearing great social media advice, I seem to have a bit of a preference: I quite enjoy finding the advice that fits my questions specifically. And wouldn’t you know, my questions are likely to be different than your questions and yours different than the next person’s. Social media is a brilliant puzzle to solve, and we often seem to be working on different parts of the picture. So what are social media’s biggest questions? To find out, we asked. We solicited feedback and qu
How do your interactions differ between the online world and the offline? Away from the computer, we may have a better feeling on how to interact with one another and build relationships. Online? It’s a bit of a different world. As a distributed team at Buffer—meaning we all work from wherever we’re happiest—our interactions together and our relationships with one another take place online. The same goes for many of the connections we make on social media. So it seems worthwhile to have a bet
I’m constantly amazed and inspired by the way that others go about experimenting, testing, and trying out new methods to get more value out of their social media marketing. Constant testing is something we love to do at Buffer. So I’m always keen to hear about new tests to try. There’s no shortage of intriguing new social media strategies. I’m excited to share 10 of the latest ones I’ve been interested to try here at Buffer. Do you think these might work for you and your social media marketin
When I set up a daily to-do list , I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesti
There comes a point in my afternoons or evenings where I’ve just about sapped all the creativity and efficiency I’ve got. I need a break. My mind and my body—and oftentimes, my writing—make it quite clear. Do we ever get the same clues when we need a break from social media? Certainly, the subject seems a bit taboo to discuss. We’re social media marketers, after all! Taking a break from social media seems almost sacrilegious, yet I wonder how many of us have had those thoughts or feelings befo
I have a blog post to write. This blog post, to be exact. And in the course of researching, outlining, writing, editing, and writing some more, I also have other hats to wear. Email marketing. Social media strategy. Blog promotion, blog design, and anything else that should happen across my plate. I’m sure you wear a lot of hats, too. How do you find time to put them all on? One of my tasks that I’m currently optimizing is implementing a social media strategy at Buffer. In the midst of writi
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons of conversations, communities, articles and so much more just waiting to be discovered online. The trick is: How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all? The answer, for many brands and individuals, is social media monitoring.
How do you choose which social media networks to participate in? Certainly, there’re a ton to choose from. Are you on Twitter, Facebook, Google+, and LinkedIn? Are you on Pinterest and Tumblr? Instagram and Vine? How many social media networks can you handle? Instagram makes a strong case, if you’re interested in raw numbers and unique appeal. Instagram has 200 million active users and provides a huge asset for visual content, which we all know is driving social like none other. It’s one of t
Having a job in social media is sort of weird. There are still lots of people who might think you’re just “on Facebook” all day while in reality you’ve got a big job: figuring out your social media strategy, perfecting the right times to post, understanding your analytics and building strong connections with your community. That’s why it’s nice to be able to take some time to connect with others who have the same challenges as you. Luckily, there are lots of great social media conferences wort
Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it strongly. For Buffer’s social media accounts, we regularly do this. We found this to work surprisingly well and thought it might be interesting to explore the topic in a more analytical way. Here is some interesting data around republishing your content multiple times on social media. Simply looking at the latest social media stats [ht
Wow! We couldn’t believe it. With all of you on board, we’ve hit the milestone we didn’t even dream about when starting Buffer: 1,000,000 people have signed up for Buffer as of today. We thought, what an incredible opportunity to reflect on the journey up until this point. To breakdown some of the core numbers about Buffer, take a look at the infographic below: Along the way to reach 1m users a lot has happened for us. Here is a brief review of the last 2.5 years: The journey to the 1 millio
