Social Media Marketing - Page 17
A collection of posts on Social Media Marketing
Update: Twitter has paused its verification program for the moment. We are keen to let you know when Twitter resumes its program and will update this note accordingly. That said, I think it’ll still be good to keep your Twitter account tip-top in the meantime. Here are some ways to maximize your chances at getting verified on Twitter. Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I reall
Anne Mercogliano , the VP of Marketing at IFTTT , stopped by #bufferchat this week to share her insights about using automation to support marketing. During the chat, our community discussed ways to incorporate automation into a social media strategy , awesome IFTTT life hacks , their favorite market
Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the charact
Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories . Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look. This
1/6/2016: We’re excited to share an update to this article about our Snapchat strategy here at Buffer. All of the details are below. In short, we’ve felt encouraged to see the strides Snapchat has made with diversity and inclusivity initiatives, and we’re eager to return to the network! How we came to the decision to rejoin Snapchat In August of last year, we chose to take a break from Snapchat (details in the full article below). Over the course of the last few months we’ve kept up with the t
Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Insta
Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Pl
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper . Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good [https://
If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Tina Fey sums up the feeling nicely: And so I set about with the audacious goal for this post of trying to unravel the great social media mystery of virality: Figuring out the formula for Twitter’s most successful tweets. Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve le
This week in #bufferchat, Buffer’s social media manager, Brian Peters , stopped by to share his expertise all about Instagram marketing . We were super excited to discuss strategies, share advice and swap tips, the day after we launched Buffer for Instagram ! In the chat, we talked about the kinds of posts that get the best engagement [https://buffer.com/library/buffer-for-instagram-how-t
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least some basic knowledge of key design terms. Thankfully, we live in a wonderful world where anyone can make the jump from novice to inte
I consider myself a pretty lucky guy. I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future has helped me tremendously along the way. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with ot
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post co
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try. And because you’re always looking forward, you might not notice that technique that worked so well when you first used it?
It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: * How can we best market our new Buffer CultureLab podcast? * What does our audience enjoy on Snapchat ? How can we grow and stand out? *
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans. Clearly, there isn’t a single department that “owns” social media at Whole Foods. It belongs to everyone: from the CEO, who blogs about the natural food
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue it up in Buffer and watch it take off, right? I’ve been there, and I wish it were true! Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social med
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing . The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. The design changes swept through
A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot. Ogilvy was a master at stuff like this — prioritizing what was really important. If he lived through the age of social media, I’m fairly certain Ogilvy would say something like: On the average, many more people e
When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor campaign is a perfect example of the power of influencer marketing. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them person
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Everywhere we look it appears that brands and companies have it all figured out on social media. Wit
This interview is an excerpt from our Complete Guide to Snapchat, originally published on February 23, 2016. Snapchat is one of the fastest growing and most exciting social networks for marketers at the moment and the app now boasts over 100 million daily active users and 7 billion video views, daily! But with any growing social media platform, it can be a little hard to figure out where to get started. In order to deliver the best, most actionable Snapchat tips, we teamed up with Everette Tay
F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant. In his Keynote, Mark Zuckerberg took us through Facebook’s 10 Year Plan with an emphasis on “developing a family of apps to share anything they want with anyone.” And although many of Facebook’s goals sounded highly ambitious, the company has already laid a solid
Facebook has opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started. The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference. A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality conte