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Resources

A collection of posts on Resources

ResourcesApr 18, 2024
How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2024)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

AnalyticsApr 2, 2024
2024 Social Media Benchmarks You Should Use to Guide Your Strategy

This article looks into social media benchmarks for various industries and platforms.

Buffer NewsMar 26, 2024
Buffer for Pinterest: Easily Schedule Your Pins, Manage, and Measure

Pinterest is such a great platform for finding inspiration or researching brands and products.. With more than 498 million users and over 1.5 billion Pins saved every week, there’s always something new to cook, craft, buy, read, or be inspired by on the social network for visual content. For businesses or individuals looking to build or grow a presence on Pinterest, consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and share your

Content MarketingMar 19, 2024
15+ Newsletters You’ll Want in Your Inbox in 2024

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

News and TrendsOct 18, 2023
9 New Instagram Features and How to Use Them

From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.

OpenSep 27, 2023
My First 30 Days at Buffer: What It’s Like To Join the Company in 2023

How I was onboarded to the fully distributed, remote team, along with a couple of things that have really surprised me about life at Buffer.

Guides & CoursesSep 20, 2023
The Social Media Manager’s Daily, Weekly, Monthly Checklist

What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done. What really helps me is making a checklist for my social media activi

ResourcesSep 11, 2023
20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.

ResourcesSep 5, 2023
3 Social Media Executives Reveal How to Build a Career in Social

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field.

FlowAug 31, 2023
This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

In this article, Aprilynne Alter shares her creator journey so far, including a sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations.

FlowAug 16, 2023
Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.

FlowAug 14, 2023
What You Need to Know About TikTok Analytics

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

FlowAug 10, 2023
What You Need to Know About Instagram Broadcast Channels (And How to Create Them)

Instagram's broadcast channels feature allows creators send one-to-many messaging. Here's what you need to know about the feature and how to use it.

FlowAug 7, 2023
I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process

I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers

FlowAug 3, 2023
All About Threads: What You Need to Know About Instagram’s New App

Threads is a new text-based app by Instagram. Here's what you need to know.

FlowAug 2, 2023
How I Built a Profitable Newsletter Business

Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.

FlowAug 1, 2023
I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.

Guides & CoursesJul 31, 2023
10 Beginner Social Media Strategies

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth. We’d love to help with some ideas if you’re just getting st

FlowMar 9, 2023
3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.

ResourcesSep 15, 2022
Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person

In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.

ResourcesSep 12, 2022
How Twitter Subscriptions Works and How These Creators Leverage the Feature

Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.

ResourcesSep 12, 2022
How I Turned a $500 Investment Into a $1 Million Online Shop in 18 Months

Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.

ResourcesSep 6, 2022
How to Avoid Burnout as a Creator

Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.