Social Media Marketing - Page 15
A collection of posts on Social Media Marketing
We unlock Joy Ofodu’s creator journey discussing everything from channeling all the feelings from her breakup in 2020 into comedy content to her goals for her platform.
We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place. If you don’t have the right systems, it can be easy to fall off the content creation tracks. I’ve dealt with this myself at Buffer — I work at a company
In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.
Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.
Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but I have to admit: I was pretty stoked to find mine. Little epiphanies like these are hugely satisfying when I’m trying to squeeze just a little more time out of each and every day. A second or two here becomes a minute or two there. It’s an awesome feeling to sense that you’re working just as fast as possible. We’re always looking to work smarter,
Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.
Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.
You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, Reels, and Stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people follow, what kinds of posts they like, and their search history to make the Instagram Explore Page as custom and exciting as possible
LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.
In this interview, Dre Fox shares her insights about growing a business as a creator.
Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.
If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator
Have you ever pulled a social network’s logo from Google and thought, “I hope this is the right one?” Staying up to date with the latest social media logos can be a challenge. Even once you’ve found the correct logo, it can take time to understand the finer details within the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should it be? etc, We put together this resource to keep you updated on the most popular social media logos, savi
How do you know if your customers (and potential customers) are talking about you on social media? Use social media monitoring tools.
Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For those playing at home, it stands for "Great minds think alike".) But hey, if you're in the same boat, don't worry, we've got your back! Turns out, acronyms and abbreviations are EVERYWHERE, especially in social media and digital marketing. I thought it’d be great to share some that seem to come up quite often. I’ve collected over 170 social media acronyms and abbreviations and pla
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share t
In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.
Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.
What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und
One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.
Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information. I always enjoy looking at them, but always feel like there is no way I could ever create one myself. Or is there? There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts. Even folks (like me!) who never thought it possible to cr
In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.
In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.