Social Media Marketing - Page 16
A collection of posts on Social Media Marketing
The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop
Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.
There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started.
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools.
Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of.
It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.
Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms.
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers.
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics.
In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.