Aja Frost

"You get paid to be on Facebook?" Well, not quite. Get the best explanations for sharing the value of social media marketing with bosses, clients, friends.

How Social Media Marketers Explain What They Do

A collection of posts on Social Media Marketing

Social Media Marketing

9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

We’ve rounded up five social media tactics that are ready to retire. This post lists five social media tactics that are no longer effective.

5 Old School Social Media Tactics That Are No Longer Effective

There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then …

5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)

There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then […]

Interested in seeing how every team within your company can use social media? This post shares how 8 departments can use social media.

How 8 Departments That Aren’t Marketing Can Use Social Media

Social media can help a wide variety of departments at your business, not just marketing. Here's how...

There's a new alternative when it comes to social media groups: Slack communities. Explore how Slack works and why you'd want to build your community there.

How and Why to Create a Community With Slack

A collection of posts on Online Marketing

Online Marketing

The Next Big Marketing Channel: How and Why to Create a Community With Slack

Think podcasts only work with a big budget? Not so fast. There are a ton of free resources to launch your show with an (almost) zero-dollar budget.

Aja Frost

9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)

How 8 Departments That Aren’t Marketing Can Use Social Media

The Next Big Marketing Channel: How and Why to Create a Community With Slack

19+ Free Tools to Start Your Podcast From Scratch