Cross posting

What is cross posting?

Cross posting is the practice of sharing the same content across multiple social media platforms, making it one of the easiest ways to expand the reach of a singular piece of content.

Whether you’re reposting a Reel from Instagram to TikTok or sharing an X post as a LinkedIn post, cross posting allows you to maintain a consistent presence across all your channels while saving time and effort.

Why should you cross post?

So you’ve crafted a piece of content that resonates well with your audience—why not share it everywhere they follow you? By cross posting, you ensure that your message reaches different segments of your audience across various platforms, giving your content more visibility and impact.

How to cross post effectively?

The key to successful cross posting is to identify the content that performs well on one platform and think about how it might be adapted for others. For instance, an Instagram Reel that’s getting great engagement could be repurposed as a Facebook Reel or a TikTok, but with slight tweaks to fit the style and format of each platform.

Don’t forget to use handy tools like Buffer to schedule, cross post, and customize your content, so they go live at the best times for each platform.

Once you click “Create Post” within Buffer, you can write in your copy and then select the other social networks you’d like to cross to. You’ll be given the option to customize each post depending on the social channel.