Top navigation

Buffer

Buffer’s features

  • CreateBuild your own library of content ideas
  • PublishPlan and schedule your content across social media platforms
  • AnalyzeMeasure performance and turn insights into growth
  • EngageEasily engage with your community
  • CollaborateWork together seamlessly, from planning to publishing
  • Start PageBuild a custom link-in-bio page in minutes

Supported social media channels

  • Bluesky
  • Facebook
  • Google Business Profile
  • Instagram
  • LinkedIn
  • Mastodon
  • Pinterest
  • Threads
  • TikTok
  • X (Twitter)
  • YouTube

Buffer’s resources

  • BlogReal-life stories and resources on growing an engaged audience
  • TemplatesPlug-and-play content templates to jump-start your planning
  • Free ToolsEasy-to-use tools to grow your presence across social media
  • Social Media InsightsData-driven benchmarks, trends, and tips to grow smarter on social
  • CommunityLearn, connect, and grow with creators around the world
  • SupportHelp articles and tutorials to get the most out of Buffer
Pricing
Log inGet started now

Breadcrumbs

  • Social Media Terms
  • Boomerang

Boomerang

An Instagram boomerang is a short, looping video format created by Instagram that plays forward and backward in a continuous loop.

What is an Instagram boomerang?

An Instagram boomerang is a short, looping video format created by Instagram that plays forward and backward in a continuous loop. It’s a playful way to capture moments in motion—whether it’s someone jumping into a pool or blowing out birthday candles, boomerangs add an extra layer of energy to your everyday moments. With its quick loop and GIF-like vibe, it’s a favorite for spicing up Stories or posts.

How do I create a boomerang on Instagram?

Creating a boomerang on Instagram is super easy!

  1. Open your Instagram camera
  2. Swipe over to “Story”
  3. Then tap the Boomerang icon (it looks like an infinity symbol).
  4. Once you’re in Boomerang mode, press and hold the shutter button to record a burst of action.

Instagram will automatically create the looping effect for you, and voila—your boomerang is ready to share! You can add filters, stickers, or text before posting to your Story or feed.

Need a hand growing followers?

Kickstart your social media growth with Buffer!

Try Buffer for free

Brought to you by Buffer

Your full stack of brand building tools

Resources

How to Schedule Instagram Stories in 2025 (2 Easy Methods + Tips)

This guide walks you through how to plan, preview, and schedule Instagram Stories ahead of time, so that you have everything ready to post.

Instagram Stories: The Complete Guide to Using Stories

Everything you need to know about using Instagram Stories. From posting and scheduling stories, using stickers, and everything in-between.

Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.

Join 75,000+ growing businesses that use Buffer to drive engagement on social

Sign up for free

Buffer

Tools

  • Create
  • Publish
  • Engage
  • Analyze
  • Collaborate

Features

  • AI Assistant
  • Start Page
  • Integrations
  • iOS App
  • Android App
  • Browser Extension

Resources

  • Blog
  • Template Library
  • Social Media Insights
  • Resource Library
  • Social Media Terms Glossary
  • Free Marketing Tools
  • AI Social Media Post Generator
  • Compare Buffer
  • Community

Transparency

  • Open Hub
  • Transparent Metrics
  • Transparent Pricing
  • Transparent Salaries
  • Product Roadmap

Support

  • Help Center
  • Status
  • Changelog
  • Request a Feature

Company

  • About
  • Careers
  • Press
  • Legal
  • Sitemap
Buffer

Social media

  • Instagram
  • Facebook
  • Bluesky
  • X
  • LinkedIn
  • Threads

Policies

Copyright ©2025 Buffer

|

Privacy

|

Terms

|

Security