Buffer blog
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Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Reading time17 minute read
Latest
- Topic
- Holiday Season
- Published
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.
Reading time7 minute read
- Topic
- Brand Marketing
- Published
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples.
Reading time10 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
Featured
- Published
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Reading time17 minute read
- Topic
- Tools
- Published
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Reading time23 minute read
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- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time12 minute read
Marketing
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- AI
- Published
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time20 minute read
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- Flow
- Published
Learn how to use AI social media content creation tools and save valuable time in your social media marketing efforts.
Reading time22 minute read
- Topic
- TikTok
- Published
In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.
Reading time11 minute read
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- Published
See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. It’s never been easier to learn what’s working and keep growing.
Reading time3 minute read
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Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?
Reading time19 minute read
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LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Reading time8 minute read
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Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices.
Reading time13 minute read
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- Content Marketing
- Published
A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
Reading time10 minute read
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- Creator
- Published
Here's the framework and a simple Google Sheets template that changed things for me, along with how to replicate it yourself.
Reading time7 minute read
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- TikTok
- Published
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.
Reading time14 minute read
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- Published
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make it work for you in 2026.
Reading time19 minute read
- Topic
- Data
- Published
Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.
Reading time7 minute read
- Topic
- Threads
- Published
Up-to-date Threads statistics for 2025: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.
Reading time9 minute read
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- TikTok
- Published
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
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- Tools
- Published
Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
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- Email Marketing
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Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Reading time6 minute read
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- Flow
- Published
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
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- Flow
- Published
- Topic
- Influencer Marketing
- Published
Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Reading time19 minute read
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- Influencer Marketing
- Published
In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Reading time6 minute read
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- YouTube
- Published
Everything you need to know about YouTube Studio, including how to edit a video or Short and analyze its performance — essential for growing a healthy YouTube subscriber base.
Reading time10 minute read
- Published
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Reading time17 minute read
- Topic
- Brand Marketing
- Published
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples.
Reading time10 minute read
- Topic
- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Tools
- Published
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Reading time23 minute read
- Topic
- Tools
- Published
Discover 11 social media engagement tools that help you reply to comments faster, manage DMs, and build stronger audience connections.
Reading time12 minute read
- Topic
- AI
- Published
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
- Topic
- Published
How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
- Topic
- YouTube
- Published
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Reading time17 minute read
Subscribe to our newsletter, The Weekly Scroll
Social platforms
- Topic
- Bluesky
- Published
Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
Reading time7 minute read
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- Bluesky
- Published
With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.
Reading time4 minute read
- Topic
- Data
- Published
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
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- Published
In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time5 minute read
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- Published
Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy.
Reading time27 minute read
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- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- Published
An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make it work for you in 2026.
Reading time19 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.
Reading time7 minute read
- Topic
- Published
Discover how this creator went from deleting a LinkedIn account with 7,000 followers, to growing a new accont to 4,500+ in 5 months.
Reading time6 minute read
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- Published
You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.
Reading time17 minute read
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- Creator
- Published
In this article, Tamilore shares why reaching a significant milestone on LinkedIn didn't have the expected outcome and what comes next.
Reading time6 minute read
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- Creator
- Published
- Published
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
Reading time9 minute read
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- Flow
- Published
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
- Topic
- Mastodon
- Published
Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
Reading time4 minute read
- Topic
- Published
Scheduling your pins is the easiest way to stay consistent, save time, and finally beat the ‘post-when-I-can’ cycle. Here’s how to do it.
Reading time9 minute read
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- Published
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
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- Published
Reading time12 minute read
- Topic
- Threads
- Published
Up-to-date Threads statistics for 2025: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.
Reading time9 minute read
- Topic
- Threads
- Published
In this article, I detail everything I'm trying to grow to 1,000 followers on Threads.
Reading time6 minute read
- Topic
- Threads
- Published
We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time8 minute read
- Topic
- TikTok
- Published
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.
Reading time14 minute read
- Topic
- Resources
- Published
Wondering how to source the best audio clips for your TikToks while they’re still popular? Here are 9 ways to find trending TikTok sounds in 2026.
Reading time11 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in November 2025 — and how to use them to boost your content.
Reading time7 minute read
- Topic
- Published
We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025.
Reading time4 minute read
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- Published
In this article, we assess the impact of X Premium on the performance of posts.
Reading time7 minute read
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- Published
From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
Reading time11 minute read
- Topic
- YouTube
- Published
If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.
Reading time11 minute read
- Topic
- YouTube
- Published
Learn how to schedule YouTube Shorts and get your YouTube channel in front of new audiences
Reading time9 minute read
- Topic
- YouTube
- Published
Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
Reading time21 minute read
Looking for more inspiration?
Browse all postsMore
- Topic
- Open
- Published
Buffer's Nathan Nannenga talked to 30+ creators about how they plan, create, and post. Here's how their feedback is helping to reshape Buffer.
Reading time4 minute read
- Topic
- Open
- Published
Here’s why and how we replaced SMS authentication with email and authenticator apps.
Reading time3 minute read
- Topic
- Open
- Published
Here’s what I learned from my teammates at Buffer about the best bags for remote work.
Reading time4 minute read
- Topic
- Buffer News
- Published
With Buffer's Community, you can see and reply to comments from Instagram, Facebook, Threads, Bluesky, X, and LinkedIn — all in one workspace. For free.
Reading time7 minute read
- Topic
- Buffer News
- Published
Reduce eye strain, protect your focus, and create content comfortably any time of day, whether you're scheduling posts at midnight or engaging with your community at dawn.
Reading time3 minute read
- Topic
- Buffer News
- Published
From faster bug resolutions to smoother workflows, these quiet improvements made Buffer more reliable and consistent for creators in 2025.
Reading time3 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Creator
- Published
Inside the mindset shift that has helped me stay consistent, be more productive, and not lose hours to scrolling when I should be creating.
Reading time9 minute read
- Topic
- Creator
- Published
Learn how a WFH mom posts consistently, grows on social media, and balances work and parenting — without burning out.
Reading time6 minute read
- Topic
- Productivity
- Published
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Reading time10 minute read
- Topic
- Self-Improvement
- Published
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time17 minute read
- Topic
- Productivity
- Published
I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
- Topic
- Holiday Season
- Published
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.
Reading time7 minute read
- Topic
- Brand Marketing
- Published
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples.
Reading time10 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.
Reading time7 minute read
- Topic
- Published
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your next story.
Reading time6 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.
Reading time7 minute read
- Topic
- AI
- Published
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Reading time2 minute read
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