Blog - Page 58
A collection of 2,517 blog posts
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve be
See the most recent investors’ report → See all investors’ reports → See all Buffer reports → In July, we launched a big new feature, had our first cashflow positive month of 2016 and rallied around a strong vision for Buffer’s future. Here are the highlights: Key metrics * MRR: $926.0k * ARR: $11.1m * MoM: +3.1% Further metrics * 62,201 paying customers (+3.0% from June) * 255,158 MAU (+0.0% from June) * 159,995 WAU (-1.0% from June) * $1.29m cash in bank (+5.7% from June) * 80 t
This week in #bufferchat, we all talked about creating brand awareness! We discussed the components of a memorable brand, ways to build and measure brand awareness, how to involve the community to share about a brand and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join whichever chat tim
See last month’s marketing report → See all marketing reports → See all Buffer reports → Marketing Report July 2016 This past month, we announced Buffer for Instagram to the world (go team!). We ran Facebook Live videos and Snapchat takeovers (we’re @buffersnaps for any Snapchatters out there). We set some exciting, audacious, fantastic goals for what we want to achieve between now and October. And oh yeah, the decision was made that community should combine with marketing, so in
See the previous hiring report → See all Buffer reports → People Report July 2016 As we’ve grown at Buffer, it’s been fun to watch the People evolve. This group works to build, retain and encourage the best team we can at Buffer, and includes roles focused on recruitment, human resources, inclusivity, and team-building and togetherness. Here’s what we got up to in July! July’s People metrics Applicants: 543 Interviews: 18 first stage interviews Offers made: 1 (Full-stack Develope
See last month’s finance report → See all Buffer reports → People Ops Report July 2016 The Buffer team has changed a lot in the last few months, and our People Operations team is focusing on helping the team grow through creating new guidelines and recommendations and updating the ones we already have. Our People Ops team covers many roles to foster the daily operations within the company. This includes finance, hiring, internal processes, benefits and more! Important numbers to n
See all Buffer reports → Rocket Report July 2016 Rocket is a “startup within a startup” here at Buffer, just like Respond. (A really awesome product if you haven’t checked it out yet.) Each month we’ll share more and also reflect later on the whole experience and journey of Rocket. We’re excited to share some July updates from the project, though so many things here are still taking shape! What is the Buffercelerator program? The Buffercelerator program gives the Rocket team 9 w
See all Buffer reports → Product Report July 2016 We’re excited for our first product report! Every month, we plan to update you on the latest goings-on within the Buffer product. Currently, we have three “tribes” underneath the Buffer product umbrella—Buffer, Buffer for Business and Growth. We’ll walk you through the product overall and then share some some key metrics and updates from each of those tribes! Key numbers to note: * 155,386 weekly active users (across Individual a
See the most recent happiness report → See all previous happiness reports → See all Buffer reports → Happiness Report July 2016 Customer happiness continues to be a cornerstone of all we do at Buffer and we’re constantly evaluating how best to measure and push ourselves to better this experience. Our Happiness team consists of 19 Buffer teammates serving in roles from Chief Happiness Officer, Customer Success, Twitter Heroes, Happiness Heroes and more! Here are a few initiatives
See all Buffer reports → Respond Report July 2016 We’re excited to share the latest news from our startup-within-a-startup, Respond. Buffer acquired Respondly in late 2015 and we’ve since been working hard to create a product that helps our customers build great relationships with their users, fans and customers through social customer support. July’s top stats * Booked revenue was up +3% month-over-month * We’re nearing 100 paying customers which to date includes some of the am
See all past engineering reports → See all Buffer reports → Engineering Report July 2016 Welcome to our first innovation & engineering report! We’ll be sharing all the highlights from engineering and technical teams at Buffer. These includes snippets from our product engineering, data, systems and architecture teams. This past month has seen a major product launch, Redux building, diving deeper into service-oriented architecture and also internal webinars called “Snackchats.” Her
When you’re a fully remote team , all forms of communication take on much more importance. Since we don’t see each other face-to-face very often at Buffer, we have to think up other ways to express ourselves, so we focus a lot on our written communication , including emojis and lots of exclamation points, and of course, GIFs. The same applies for our wonderful Bu
Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Insta
How many goals have you achieved today? Setting goals is key to making progress in any area. We know that those who write down their goals are 95% more likely to achieve them and that two best practices for goal-setting include making them measurable and giving them a deadline. We’ve even explored a variety of formats for setting goals on the blog before. One format that has particularly intrigued us at Buffer is the practice of OKRs, which stands for Objectives and Key Results. A system that
Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Pl
From productivity and social media strategy to self-care and reflecting — even gifs! — we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. More than one hundred chats later, #bufferchat has turned two! ? What began as a curious community experiment has grown into a pillar of our community efforts. We are so grateful to have an amazing community who keeps coming back each week, offers a breadth of knowledge and drives us to be a better company
Last month we published the toughest news Buffer has ever shared—that a cashflow crisis caused by hiring too quickly forced us to make the hard decision to say goodbye to 10 teammates. Since we shared that news, we’ve been working to make many financial, accounting, and organizational changes and transitions needed to become stronger and more financially sound. We’re also actively searching for a finance director who can help us build a strong foundation and look toward the future with confide
Something really awesome happens when you search for images of an “entrepreneur” in Buffer’s super-simple social media image maker Pablo: We’re so delighted to add the Women of Color in Tech Chat photos into Pablo, to complement our other great photo partners including Pixabay and Unsplash. When you search Pablo using words like “entrepreneur,” “designer,” “developer,” “engineer,” “business,” “founder” and more, you’ll see these high-quality, free-to-use images from Women of Color in Tech Chat
If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Well, that opportunity is now on Snapchat. Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. This future seems all the more realistic with the addition of Snapchat Memories — a way to share photos and videos captured outside
We believe in bringing your whole selves to work. Many times, that might mean stepping away from work for a bit to celebrate and wholly focus on your family. This is a foundational pillar here at Buffer and we’re committed to supporting our team members in many different ways: perks, flexible time off and a fully-paid family leave. In our experiences as a growing startup, no two individual’s experience is quite the same—especially with family leave. So Buffer has a loose policy that recommends
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This is why marketing spreadsheets have been such a boon for us, helping us to track important social media metrics, see our blog growth, and get more work done in less time. That being said, spreadsheets are not always easy. Finding or building the right ones and figuring out how best to use them can be time-consuming tasks. We’d love to help. To give you a hand wi
What if bringing more diversity into tech could be as simple as having a coffee with someone new? At Atlassian, where Aubrey Blanche is the global head of diversity and inclusion, one successful program is just that simple: Women of Atlassian opt in, are matched randomly with a new teammate, and grow their professional network through an occasional latte. It’s just one example of the way Aubrey makes the tech industry’s diversity challenge look tantalizingly solvable. Using a combination of d
Editor’s Note: Every month we share an update with all of Buffer’s investors. We also publish that note in full for our Buffer Open audience in keeping with our value of transparency. Hi Team, Thanks for all your continued support. I’d love to share an update on what’s happening at Buffer: Key metrics MRR: $897.0 ARR: $10.8m MoM: +4.9% Further metrics: * 60,413 paying customers (+3.5% from May) * 256,882 MAU (+0.0% from May) * 159,995 WAU (+1.5% from May) * $1.22m cash in bank * 81 t
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper . Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good [https://