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The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson [SSM020]

Dec 5, 2016 5 min readPodcasts

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect?

If you’re on the fence about podcasting, consider this:

21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013.

Now is the perfect time to start recording!

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes (Social Media Social Hour), Tyler Anderson, about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

A huge thank you to Tyler for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking into podcasting – an extremely popular and powerful marketing medium for brands and businesses.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Tyler Anderson shares his thoughts and expertise on the booming world of podcasting and how it’s a medium that offers endless marketing and social media opportunities for marketers and businesses willing to take the leap. You’ll also learn other great things like:

  • Why podcasting and is it a medium that’s destined to grow
  • How to start and promote a successful podcast using social media
  • The biggest challenge that podcasters often face
  • Top resources for becoming an expert podcaster

3 Key Takeaways for Marketers and Brands Looking to Start a Successful Podcast

In Tyler’s words…

1. Just do it

When I did my podcast, I was at Social Media Marketing World and I had the bug to do it. I went home, bought all of this equipment, and then it sat under my desk for six months. Looking back on it, you just gotta’ do it. You just have to dive in, get up, and just do it. Don’t worry about it being perfect. Because when I first started I thought I had to have the most perfect music, script and all of this different stuff.

2. Repurpose your content

There’s so much opportunities for repurposing content from the episode itself. We’ve talked about Facebook Live as an example. There’s also probably 4 or 5 quotes that you can turn into neat visuals from each episode. I know in every episode that I’ve done with my guests there’s always 6 or 7 big takeaways. You can get that into a quick visual design and turn those into a SlideShare. There’s just so many ways you can leverage all of the great content from the audio file.

3. Make sure you have goals aligned with your business objectives

If you want to start a passion project podcast, that’s great, go for it. But even then you should have a goal. With Casual Fridays, our goal initially was to build thought-leadership and create content for the website. Now that we have the listening audience that we do, we’ve been approached by companies to have sponsorships on the show. I made the decision not to sell the sponsorships, but instead use that to help promote our software product called Tack. That’s another goal and a call-to-action to leverage our audience.

Mentionable Quotes and Shareable Snippets

Tyler Anderson, Socia Media Social Hour, Quote

“With regular talk radio you’re often limited to politics, sports, and news. With podcasting you can listen everything, including social media podcasts like this.” – Tyler Anderson

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Awesome People, Shows, & Equipment Mentioned in the Show

Great Quotes

  • “I’m very bullish on podcasts. Some of the recent data trends from Edison Research shows that podcasting is on a great trajectory.”
  • “The why was two-fold. One was that I don’t like to write and so conversations come much more naturally to me. Plus, podcasts play well into that thought-leadership idea on social media. Two, is that I love the networking angle of it. I’ve got to meet so many amazing people who have been guests on my podcast.”
  • “If you’re a business and you’re looking to build thought-leadership, but aren’t quite there yet, it’s sometimes easier to go out and bring on other thought leaders to come on and build that credibility.”
  • “We look at podcasting from a social media perspective. Are people sharing our content on the web? Are people sharing is on Facebook, Twitter, and across social media?”
  • “If you’re a small business out there, podcasting is a golden opportunity.”
  • “Marketers haven’t necessarily gone to the ‘school of podcasting’ and so I will listen to radio an watch live interviews on television to see what sort of interviewing tips I can pick up from the professionals.”

How to Say Hello to Tyler (and us)

Tyler Anderson is just about everywhere on social media. He’d love to say “Hello” on Twitter at tylerjanderson and you can read more about his social media marketing agency at

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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