OpenAI (AI Assistant)
Generate, repurpose, and refine social media copy with AI
Content Creation
OpenAI (AI Assistant) integration for Buffer
Buffer's AI Assistant, powered by OpenAI, helps you write engaging posts, brainstorm ideas, repurpose long-form content, and adjust tone — all from within the composer. Spend less time writing and more time connecting with your audience.
Getting started
No setup needed. Open the composer, click AI Assistant, and start writing.
To draft a post from a prompt
- Open the composer and click AI Assistant
- Type a prompt of at least 4 words describing what you want to say
- Click Generate
- Adjust the output using Rephrase, Shorten, Expand, More Casual, or More Formal
- When you're happy with it, click Insert to add it to your post
To brainstorm content ideas from scratch
- Go to the Create tab and click Generate Ideas
- Describe your business and your target audience
- Click Generate Ideas — save anything you like with Use it, or try again
Grow your social presence with confidence
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