Pinterest Marketing
Pinterest is the underdog of all social media sites. * It marries the social media aspect with a visual search engine * It’s one of the most rapidly growing social media platforms * It gives you a fertile ground to grow your website traffic If that wasn’t enough, Pinterest ads also give you twice as much return on ad spend (ROAS) compared to other social media marketing channels. Pinterest advertising is also more cost-effective than other digital marketing avenues. Given all the benefits,
This beginner’s guide will walk you through everything you need to know about how to use Pinterest, step-by-step, from creating a business or personal profile, scheduling your pins, measuring your success, and more.
More than 400 million people look to Pinterest for purchasing inspiration every month. The social media site knows that its differentiator is that Pinners (i.e., Pinterest users) look to Pinterest to tell them what's new and interesting in the world. So the company capitalized on its popularity by introducing Pinterest Idea Pins, an upgraded, more on-brand version of its sunsetted Story Pins. The goal of Idea Pins is to help creators and business owners on Pinterest reach their audience better
