Blog - Page 44
A collection of 2,474 blog posts
There’s this powerful myth that exists in the working world: the more you work and less you rest, the more you will get done. It turns out that our bodies and our brains don’t quite work that way. What’s surprising is that the opposite is in fact true. If you rest more and work less, you’ll be more productive, healthy, and creative. Not to mention, one author believes more rest can positively impact climate change and gender equality — I’ll elaborate on all of that below. We gave this a try a
When we think of continued learning and self-improvement, reading naturally comes to mind. That’s why we’re so excited to be celebrating International Literacy Day, a global celebration planned by UNESCO. This celebration is a strong reminder of how digital technology and the internet enables each of us to do more reading, writing, and learning. Source: UNESCO We have more ways than ever to get access to books and reading materials. But how much reading are we doing? One survey reports that “[
This week on #bufferchat, we talked all about how personal branding can impact the process of job hunting. The community shared advice about defining your personal brand , standing out during the application process, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO t
Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: * A video for Facebook * A GIF for Twitter * An infographic for Pinterest How do you find the time to create so many pieces of social media content? Well, here’s some good news… with the right tools, yo
Impostor syndrome is a psychological phenomenon in which people are unable to see their own accomplishments, dismissing them as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. Impostor syndrome is much more common that you’d think—o ver 70% of people have experienced it at one time or other in their lives . It is known that lots of entrepreneurial and high-achieving women have it, but I’ve also found th
History and Background Ever since Buffer started its journey with Kubernetes (k8s) almost 1 year ago we have embarked on a mission to streamline the deployment experience. The inherent nature of microservices differs significantly from a monolith application in many ways. For each deploy, a monolith application requires merging the changes and deploying to an environment that’s well defined, tested and proven p
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer , 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to d
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. We believe in constant experimentation and self-improvement at Buffer. You might know this if you’ve followed along with our trying self-management or making regular changes to our vacation policy [https://buffer.ghost.
How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next . We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers [https://www.amazon.com/Perennial-Seller-Making-Marketing-Last
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We compared six key aspects of the two platforms: 1. Users 2. Content types 3. Discoverability 4. Engagement rates 5. Analytics 6. Ad What we
Header image source: Émile Perron on Unsplash Over the last year on the Android team at Buffer, we’ve talked a lot about cleaning up our project and increasing its stability. One of the factors here was the introduction
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business-friendly updates such as Instagram Ads , Stories , and Business Tools , Instagram is becoming a must-have channel in many social media marketing strategies [https://buffer.com/resources/social-m
Names create an identity that people can associate with, they create perceptions and they let customers know what to expect. There is a lot of power in them. When it comes to a company or product name it can be one of the “most valuable assets a company possesses” according to this Nielsen study. They also share that the power in brand names comes from the fact that they can lend credibility, assure
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers e
MRR $1.23m ARR $14.8m QoQ 7.48% Paying customers 73,503+4.98% MAU 302,710+2.99% WAU 186,594+0.21% * Net income: $705,146 (+244.68%) * Cash in bank: $3.5m (+26.29%) 72 team members across the worldThings have been moving ahead at Buffer at a fast and exciting pace. This is partly as a result of our new experiment with six-week cycles as a team. These short periods of focused time working on key projects have been very impactful for us since we’ve implemented them. We’re keen to keep lean
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share t
Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years [https://buffer.com/resources/s
“How do you know that people are actually working if you’re all at home?” This is a question many of us get asked at Buffer. We’re a fully remote in multiple time zones around the world, and unless you’ve experienced remote work in this way, it can be a bit tricky to wrap your head around. Specifically, this question of how to tell who’s actually working is one of the major curiosities. To put the question another way, perhaps what people are really asking is how trust functions in an environm
This week on #bufferchat, “tech humanist” Kate O’Neill (founder of KO Insights ) stopped by to share her thoughts about using data to shape experiences. The community discussed how to measure experiences, how to identify meaningful data , what to do when the data doesn’t match your intuition, and much more! Read on to discover all of the awesome insights that were shared durin
Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month. It’s been a long, challenging journey, though. We first hit one million sessions in a calendar month during March 2015—a full 4 years after launching—and after months of floating around 1.1
Can you remember where you were seven years ago? I was in my apartment in Birmingham, UK, coding up the very first version of Buffer as a tool to schedule tweets. So much has changed since then: the Buffer product has evolved, the social networks themselves have matured, and social media managers have grown exponentially in skills and influence. Today, I’m excited to share an early look at what we believe these ch
In the past, if you wanted to run Snap Ads (Snapchat ’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze. We’re thrilled by the possibilities that Snapchat Ad Manager has bro
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Then, we hit content shock. There is now more content on social pla
Engineers tend to be hardwired for knowledge sharing. Because of our Buffer culture , contributing to the open source community has never been an uphill battle. We’ve never had to “convince” anyone that this a good idea and that we should let engineers spend time on it
