Mike Eckstein
Product Marketing Manager @ Buffer
A collection of 7 posts
After working and testing with thousands of customers, we have developed a solution that is truly focused on enabling you to build better relationships and a stronger brand on Instagram.
Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.
Among the many existential questions of building and distributing software is the question of product marketing. What even is product marketing? Is it launching new products and features? Is it finding ways to increase product adoption? Is the goal of product marketing to offer customer education, retention, activation, or engagement? All of the above? Product marketing can mean various things in different company contexts, which makes it hard to find
* Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. * Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. * The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media. Facebook and
Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality. Now that is an audacious goal. Getting cars off the road, reducing pollution and waste, and buildin
Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. “Two and a half years ago we were
I recently had a video call with Buffer’s Director of People, Courtney . She asked me, “How is it feeling to work in your timezone?” That might seem like a rather odd question, but the reason why she asked is illustrated below: That’s me, over on the right. Right now, I’m the only person in Australia working in a company of 70+ people, spanning 12 different timezones. After reflecting on what it’s like to work in a one-person timezone, I thought I’d share