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Mike Eckstein

Mike Eckstein

Product Marketing Manager @ Buffer

A collection of 8 posts

Buffer NewsJan 26, 2021
Introducing a Better Way to Engage With Your Instagram Audience

After working and testing with thousands of customers, we have developed a solution that is truly focused on enabling you to build better relationships and a stronger brand on Instagram.

How Huel Uses Social Media to Reach an Audience of 400,000+

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

OpenDec 4, 2018
Continuous Improvement vs. Big Launch Mentality: Which is Better for Product Marketing?

Among the many existential questions of building and distributing software is the question of product marketing. What even is product marketing? Is it launching new products and features? Is it finding ways to increase product adoption? Is the goal of product marketing to offer customer education, retention, activation, or engagement? All of the above? Product marketing can mean various things in different company contexts, which makes it hard to find

Case StudiesSep 21, 2018
Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

* Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. * Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. * The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media. Facebook and

Case StudiesJul 26, 2018
How Car Next Door Use Buffer to Build Trust on Social Media

Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality. Now that is an audacious goal. Getting cars off the road, reducing pollution and waste, and buildin

Case StudiesJun 19, 2018
Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. “Two and a half years ago we were

Social Media Engagement is the New Social Media Marketing: How To Do It Well

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing [https://b

OpenNov 15, 2017
Working Remotely When Everyone Else is in a Different Timezone

I recently had a video call with Buffer’s Director of People, Courtney . She asked me, “How is it feeling to work in your timezone?” That might seem like a rather odd question, but the reason why she asked is illustrated below: That’s me, over on the right. Right now, I’m the only person in Australia working in a company of 70+ people, spanning 12 different timezones. After reflecting on what it’s like to work in a one-person timezone, I thought I’d share