Spencer Lanoue

Spencer Lanoue

A collection of 4 posts

AdvertisingSep 26, 2018
Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook . In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned from our own paid Fa

How to Choose the Best Social Media Marketing Tool for Your Business

Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. The tool you choose is often a key ingredient when it comes to hitting your social media

Buffer NewsJan 26, 2017
How to Use Buffer for Social Media Teams: The Complete Guide

Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too ? So how do you go about working with a team to exec

How to Create an Extraordinary Social Media Strategy for 2018

Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, an