The Best Time to Post on TikTok in 2025 — New Data

While it’s always a good time to watch TikToks — globally, users spend an average of 34 hours on TikTok per month — figuring out the best time to post a TikTok is a bit more complicated.

And yet, knowing when to post on TikTok can be super helpful for content creators and small business owners alike.

After all, creating TikToks is tough work (trust me, I know), so it makes sense to figure out your best time to post on TikTok.

This is why we tapped into Buffer’s data — analyzing more than 1 million videos, carousels, photos, and text posts — to pinpoint the best times to post on TikTok.

This guide will walk you through all the best practices for posting on TikTok for maximum engagement — and, with any luck, land your videos on For You Pages worldwide.

Is there a best time to post on TikTok?

According to our data, yes — some posting times do seem to work better than others.

The analysis, conducted by Buffer’s data scientist-in-residence, weighed up the median views of 1 million posts published through Buffer.

These numbers helped us pinpoint some pretty clear patterns in the times of TikTok posts that tend to perform well compared to those that don’t, which are, arguably, the best time to post on TikTok in 2025.

But before we dig into our data, though, two important caveats:

• First, there is no universal best time to post on TikTok that will work for every video on the app. If only it were that easy!
  
  The best time to post on TikTok for you depends on your target audience — your audience location, timezones, and their behaviors — which is why I'll walk you through analyzing your own TikTok data to figure out when to post on TikTok for your target audience later in this article.
  
• Second, we may well see a shift in reach and engagement on the platform if the proposed TikTok Ban in the U.S. comes into play. We’re keeping a close eye on all the legal developments and updating this article as new information emerges: TikTok in the U.S.: What We Know & What It Means For Your Buffer Account. Bookmark it, if you want to keep an eye on things!

That said, the days and times in the charts below offer a handy guide to help you maximize your content potential while growing your following.

Ready to get into the numbers? Let's take a look at the best time to post on TikTok in 2025 👀.

The best times to post on TikTok

According to our data, the best time to post on TikTok is Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.

Videos, carousels, and text TikTok posts shared during those times tended to get the highest views of the week, though other slots weren’t far behind.

🌞 Generally speaking, views tend to pick up later in the day, with peak time slots at 1 p.m. or later.

This graph above breaks down the week into hourly chunks. The darkest blocks are the time slots with the highest views (the best time to post) — and the light to white blocks are the time slots with the lowest views (times that are probably best avoided).

TikTok is a particularly fascinating platform to look at in terms of posting times. In our other analyses of the best time to post on LinkedIn and even Instagram there are some really predictable patterns in video performance (and, we can assume, audience behavior).

But with TikTok, things are less cut and dried. This is likely because TikTok has a younger demographic — 35% of TikTok users in the US are 18 - 24 years old, the largest age group on the platform — with a less rigid schedule.

The best time to post on TikTok at a glance

• Monday: 7 p.m..
• Tuesday: 4 p.m.
• Wednesday: 5 p.m.
• Thursday: 5 p.m.
• Friday: 4 p.m.
• Saturday: 5 p.m.
• Sunday: 8 p.m

The best time to post on TikTok on Monday

The best time to post on TikTok on Monday is 7 p.m., closely followed by 6 p.m., then 5 p.m., according to Buffer data.

⏰ When to post on TikTok on Monday: 7 p.m.

The best time to post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is 4 p.m. Videos posted at 8 p.m. received the second-highest median views, followed by 2 p.m.

⏰ When to post on TikTok on Tuesday: 4 p.m.

The best time to post on TikTok on Wednesday

On Wednesdays, the best time to post on TikTok is 5 p.m., closely followed by 6 p.m., then 4 p.m. Wednesday is the best day to post on TikTok, so it's definitely worth adding to your posting schedule.

⏰ When to post on TikTok on Wednesday: 5 p.m.

The best time to post on TikTok on Thursday

The best time to post on TikTok on Thursday is 5 p.m. Videos posted at 1 p.m. received the second-highest median views, closely followed by 3 p.m.

⏰ When to post on TikTok on Thursday: 5 p.m.

The best time to post on TikTok on Friday

On Friday, the best time to post on TikTok is at 4 p.m., followed by a smaller spike at 2 p.m. and 6 p.m.

⏰ When to post on TikTok on Friday: 4 p.m.

The best time to post on TikTok on Saturday

Saturday is a quieter time on TikTok, though there are some optimal times worth noting. The best time to post on TikTok is 5 p.m. followed by 4 p.m., then 7 p.m.

⏰ When to post on TikTok on Saturday: 5 p.m.

The best time to post on TikTok on Sunday

The best time to post on TikTok on Sunday is at 8 p.m., one of the best times to post throughout the entire week. Other good times to post on TikTok on Sunday are 5 p.m. and 4 p.m.

⏰ When to post on TikTok on Sunday: 8 p.m.

This is where social media scheduling tools like Buffer shine. Experiment by systematically going through the times on the list above, scheduling a TikTok, and tracking its performance to see what works best for your specific audience.

The best day of the week to post on TikTok

The best day of the week to post on TikTok is Wednesday. Overall, videos, carousels, and text TikTok posts shared on Wednesday tended to perform the best.

Thursday and Friday are tied for second place in terms of the best day of the week to post on TikTok.

The worst day of the week to post on TikTok is Saturday, when there’s a notable dip in views of TikTok posts shared on that day.

The best content type to post on TikTok

As an added bonus in these analyses, we look at not only the best time to post, but also the best type of content to post on the platform. On TikTok, the answer probably won’t surprise you at all — it’s video.

That said, pictures (or carousels) and text posts put in a pretty good showing on a platform that was once exclusively for video.

Our data found that videos only see 18% more views than text posts and 7% more than photos or carousels. In turn, photos or carousels perform 11% better than text posts.

How to find your best time to post on TikTok

As always, when it comes to the best time to post data, I advise you to take these times with a pinch of salt! Every social media audience is different — particularly when it comes to the diversity of TikTok — and will behave in different ways.

These time slots are a great starting point to experiment with. I highly suggest you do if you’re unsure of your best posting time!

But, TikTok is one of the more helpful social media platforms, thanks to some handy audience insights. In fact, you can see exactly when your followers have been online in the past week, to help you make more informed decisions about when to post your next videos.

Here’s how:

1. See when your TikTok followers are active

To find it, head over to TikTok account. Then:

1. Tap on your profile picture to go to your TikTok profile, then TikTok Studio just underneath your bio (you can also download the TikTok Studio app for a more streamlined experience).
2. Here, you’ll find an overview of TikTok’s tools for brands and creators. From there, tap the ‘View all’ link just to the right of the Analytics box.
3. From within the Analytics section, tap the Followers tab at the top of the screen, then scroll down to ‘Most active times.’

Here, you’ll find a retrospective overview of when your followers were most active on the app over the past week (you can’t see further back than 7 days).

Why does this matter? When you post your TikTok, the algorithm will serve your video to a select group of your followers, and non-followers gauge how they react. Do they watch the whole video? Tap through the carousel? Like, it, comment on it, or share it with a friend?

Actions like these are strong indicators that your content is valuable (while all TikTok engagement helps, watch time is particularly important). It signals to the algorithm that it should serve your video to more people like the ones who watched and engaged. A larger group will find your videos on their FYP, and so the pattern continues.

While TikTok only shares follower activity, it stands to reason that your non-followers — people you’re hoping to reach and convert — will behave similarly to the people already following you. In turn, they might be scrolling through the app at similar times.

Posting when your target audience is most active — or just before that period — gives your content the best possible chance of success.

2. Pinpoint some good times to post on TikTok

So, it’s worthwhile spending some time noting down their most active times over the past few days. Look for patterns.

Is there a similar spike in activity on weekdays? Or on weekends? Is there one day of the week that stands out when it comes to the best time to post on TikTok?

These slots will give you a good indication of the best time to post on TikTok for your target audience.

I suggest posting slightly before your followers’ most active times, particularly if it lines up with one of our best times to post on TikTok, above.

3. Consider your own schedule

Burnout can be very real for content creators or social media managers. While it's a great idea to post regularly, you don’t want to do too much at once and exhaust yourself.

When deciding the best time to post and in particular, how often you'll post on TikTok, consider whether the workload feels reasonable.

To create engaging, informative, and thoughtful content, you need to feel inspired. Therefore, take care of your physical and mental health and take breaks whenever needed.

Creating a posting schedule or social media calendar can reduce the stress of posting consistently. A calendar will provide an organized way to lay out all of your videos and help you be more consistent.

Once you have a solid overview of your content and when to schedule your posts on TikTok, you can start planning and filming TikTok content in advance and even batch-create content.

3. Experiment with different times

Now you’ve studied your followers’ most active times and nailed down a few options for the best time to post on TikTok, it’s time to take those times for a spin.

Experimentation is a pillar of successful social media marketing — play around with scheduling your TikTok posts at various periods during the day to see which video performs the best.

If you’re not able to actively post during those hours (perhaps your target audience location is not in the same time zone as yours), no sweat: A social media management tool like Buffer can help schedule posts at the exact moments your audience is most likely to engage.

While we’re on the subject: Want to add your TikTok trending audio natively in the TikTok app? You can still schedule your video to post at a specific time, with Buffer’s TikTok notification post feature!

You’ll get a notification when the time comes to post your video, and Buffer will automatically open the video up in TikTok for you. From there, you can copy your caption over from Buffer, and add any elements you want in TikTok, saving you precious time. Plus, you’ll never forget a posting time again.

4. Analyze your content performance

Stick to your planned posting schedule for a few weeks, to give them a fair trial.

TikTok offers a wealth of helpful analytics that will vary depending on your goal. But when trying to pinpoint your best times to post on TikTok, keep an eye on these key metrics, looking to see if you can establish patterns in posting times when they’re high:

1. Views
2. Average watch time (TikTok prioritizes videos that hold attention)
3. Engagement (likes, comments, shares)
4. New followers (if you’re growing your account, this one is particularly important. Sometimes, the videos with the most views won’t be the ones that bring in the most new followers).

5. Rinse and repeat

Can’t find any patterns that point to a best time to post on TikTok. That’s OK. You could stick to your current schedule a little longer if your posts are generally performing well, to gather more data. If not, I’d suggest adjusting your schedule (and checking out these tips for creating great TikTok content, too.).

If you’ve found some times that seem to be working? Great! Be sure to share or schedule your posts during those times for the next few weeks.

But don’t forget to add some new times to experiment with into the mix. TikTok trends (and algorithms) shift constantly, so testing new posting times every few weeks can help you stay ahead.

Happy TikToking!

Hopefully, this guide will help you nail down the best time to post on TikTok for you! Ensuring your videos, photos, and text posts, get seen by as many people as possible is the next step in attracting more customers to your brand and building a stronger online community.

What are your favorite times to post on TikTok? Let us know in the comments below or on Twitter or Instagram!