Hailley Griffis - Page 2
A collection of 127 posts
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Reading time7 minute read
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Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.
Reading time10 minute read
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- Small Business
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These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.
Reading time8 minute read
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- Small Business
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You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money.
Reading time9 minute read
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There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.
Reading time9 minute read
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Reading time5 minute read
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- Communications
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Reading time2 minute read
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There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started.
Reading time4 minute read
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In Small Business, Big Lessons, season two, episode six, we detail how the owners of Harlow, SparkToro, Made With Local, Zingerman’s, Destination Unknown Restaurants and Paynter Jackets approach getting support as small business owners.
Reading time8 minute read
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Reading time6 minute read
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Reading time1 minute read
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After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.
Reading time5 minute read
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Reading time5 minute read
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- Small Business
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Social commerce is creating opportunities for small businesses to reach more consumers like never before.
Reading time7 minute read
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- Small Business
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The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how.
Reading time6 minute read
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- Small Business
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With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media.
Reading time7 minute read
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- Small Business
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Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business.
Reading time7 minute read
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- TikTok
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TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows.
Reading time9 minute read
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This is Buffer's 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.
Reading time4 minute read
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Reading time2 minute read
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- Small Business
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A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.
Reading time6 minute read
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- Flow
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The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
Reading time10 minute read
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We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
Reading time9 minute read