Hailley Griffis
Hailley is the Head of Communications and Content at Buffer and Co-Creator of MakeWorkWork.
A collection of 104 posts by Hailley Griffis - Page 5
Editor’s note: Google announced on October 8, 2018, that they will be shutting down Google+ for consumers in 2019. Farewell, friend! Here are some ideas on where you could share your content instead. I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content
In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. We had the privilege of speaking with Mention‘s Head of Content and PR Brittany
How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening
How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza, and all of the other group members (now nearly 15,000.) After years of following his work, I had the pleasure of chatting with Daniel about his best practices for building a truly e
Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start. And we’d love to share some tips on how. Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. Recognized as a “branding expert” by the Associated Press, Fo
What is it like to be the social media manager for one of the world’s largest organizations? With more than 500 social media accounts to oversee, an audience in the tens of millions, and some of the most engaging content in the world to choose from, John Yembrick, Social Media Manager at NASA, has one of the most challenging and rewarding jobs in marketing. We had the honor of speaking to John about his unique approach to social media at NASA and how his team is always coming up with new ways
A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can provide the best value to our audience there. Truthfully, I was pretty clueless to begin with. Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything was started from scratch, with researching, creating spreadsheets, and experimenting at a rapid rate. I spent my time studying
Productivity on its own can be a tough challenge for anyone, even if you work from the same space every day. And what if you’re jumping workspaces every week? Every day? Every couple hours? Digital nomads and remote workers have a very unique productivity puzzle to figure out. I’ve been fortunate enough to be working remotely full-time for nearly 6 months now, and my desk has sometimes changed every couple days — or even every couple hours! As I’ve gone from place to place, I’ve been jotting d