Insights is a completely rebuilt analytics experience. See how all your channels are performing in one view, dive into detailed metrics for any individual channel, and get AI-powered Takeaways that tell you what content is working and why.
Supports Instagram, Facebook, LinkedIn, X, Threads, TikTok, Bluesky, Mastodon, Pinterest and YouTube.
We will be regularly refining and adding new features to Insights, so please don't hesitate to share your feedback!
NOTE: For users on paid Buffer plans, the Analyze experience is still available for Facebook Pages, Instagram Business Profiles, LinkedIn Pages and X account. You can find it by navigating to one of these supported channels, clicking Insights, and then on the "Check out Analyze" link in the top-right corner.