The platform agencies build their business on
Buffer scales with your client roster. Whether you're a freelancer or a full agency, run every client from one place, and only pay for the channels you actually use.
Plus, earn for each client you bring to Buffer with our Agency Partner Program
Features agencies love
Everything in one place for your agency to move quickly
Pay for channels, not seats
Most clients have a handful of channels. You only pay for those channels, and everyone on your team can log in freely.
Scale up or down with your roster
Win a client and add their channels in seconds. Wrap up a project and adjust just as easily.
Build it straight into your client pricing
Per-channel costs pass cleanly through to your packages, so your margins stay predictable.
The more you manage, the less you pay
Your per-channel rate steps down as your channel count grows, so taking on more clients lowers your cost per channel instead of raising it.
Everyone gets their own login
Unlimited team members on the Team plan means no shared passwords and no user caps to work around.
Add freelancers and contractors freely
Bring people on for a project, remove them when it wraps, at no extra cost.
Run your whole portfolio from one account
One place for every client, every channel.
Keep access clean and accountable
Individual logins make audits and compliance straightforward.
The report is the deliverable
Hand clients a clean PDF every month instead of rebuilding a deck from scratch.
Show the value of every channel
Cross-channel analytics in one view, so clients can see how their content is performing.
Report on any timeframe
Pull performance for any date range, from a monthly retainer to a one-off campaign.
Tell the story behind the numbers
Layer your analysis onto the numbers so clients get insights, not just charts.
Keep clients in the loop, not in the way
Route content for sign-off before it goes live, and give clients a clear view of what's queued.
Set the level of oversight each client needs
Tight approvals for some, trusted auto-publish for others.
Control who sees what
Permissions keep each client's work separate.
Onboard a client in minutes
Add their channels, set their access, and you're live.
Connect Buffer to the rest of your stack, from Canva to your AI tools of choice with our MCP, and keep your whole workflow in one place.
See all integrations
With Buffer, it's just all in one place. It's so easy.
Alexandrea BrowmanSapphire SocialWe manage 60 social profiles for our clients, driving big results in traffic, leads, and sales with our team of three. Buffer makes it all possible.
AdamCreative Click MediaBuffer is the perfect tool to maintain a consistent posting schedule, especially if you're juggling content across multiple channels.
Luke ThorntonInfluence MediaBuffer Agency Program
Become a Buffer Agency Partner and turn the platform you already manage your clients on into a growth channel for your business.
Shape the product Early access to new features and a direct line to the team building them.
Join the community A private space of agency partners to connect and learn from one another.
Earn commission Earn 25% recurring commission on new clients you bring to Buffer through your referral link.
Get support Priority partner support, playbooks, templates, and opportunities for co-marketing.
Apply
Tell us about your business and the clients you manage.
Get approved
A member of the team reviews every application to keep the community high-quality.
Start earning
Bring clients onto Buffer and earn recurring commission.
Pricing
Pay only for the channels you manage and add unlimited team members. No per-seat fees, and the more channels you manage, the less you pay for each one.
What's included:
The same work, without the parts that get harder as you grow.
| Other platforms | Buffer |
|---|---|
| Pay for a fixed set of social accounts | Pay per channel, with lower rates as you scale |
| User caps and per-seat fees that climb as you grow | Unlimited team member invites |
| Annual tiers that lock you in | Add or remove client channels anytime |
| Client reporting reserved for premium tiers | Client-ready insights and PDF reports built in |
| A complex platform with a learning curve | Simple enough to hand to any team member or client |
| A tool you rent, year after year | A partnership with 25% recurring commission for each client |
| VC-backed, with pricing that can change on you | Independent and fully transparent for 15+ years |
How agencies grow their business on Buffer
Real stories from agencies and freelancers running their full client rosters on Buffer.
Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients.
Influence Media, a UK-based creative marketing agency, uses Buffer to manage social content for diverse clients, combining professional video production with Buffer's scheduling capabilities.
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether.
Yes. You can keep client work organized so scheduling, approvals, and reporting are easier to run across multiple accounts without losing track.
Buffer uses volume discounts for channels. That means your price per channel gets lower once you manage more channels, so adding more social profiles scales more affordably.
In practice, channels 1–10 are priced at the standard rate, and any channels above 10 cost less per channel. Your total may increase as you add channels, but your average cost per channel goes down as you grow.
Buffer's permissions levels let you choose who can post to each of your channels. You can assign different access levels, from full posting access to approval-only roles. This keeps your content secure while giving your team the flexibility they need. Learn more about team member permission levels.
Team members can draft posts and submit them for approval. Admins or managers can review, edit, and approve before they're scheduled to go live. Learn more about managing and approving drafts.
Yes, you can create and export beautiful, on-brand custom reports. You can add all types of metrics, tables, and charts from your dashboard to your reports and download them as PDFs or images. The ability to create custom reports is available on all paid plans.
The Buffer Agency Partner Program is for agencies and freelancers who manage clients on Buffer. Partners get early access to new features, a private community of fellow agencies, priority support, and earn 25% recurring commission on new clients they bring to Buffer through their referral link.
Start free today, and grow into the Buffer Agency Program when you're ready.
